AI experiments

Freelance work for B2B and C2C startups in stealth and a B2B2C Series A health tech startup. I led app designs (mobile and web), conducted user research that drove a shift toward user data-driven design, created visual assets (graphics, marketing, decks) along with a design system and branding guideline.

Lead product designer spearheading end-to-end UX and design. Before joining, there was no design system or reliable design files. I established the first design system, component library, and branding guidelines while researching and designing 9 key features.

Senior product designer at a startup incubator, led end-to-end design for 8 startups across mobile, web, and AR/VR platforms, preparing them for market launches and funding rounds within 10-week agile sprints.