Experience
2024 — 2026
Remote
• Partner with Marketing, Brand, and Product teams to deliver global campaigns for the Diablo franchise.
• Concept and execute key art, user-acquisition ads, motion graphics, web assets and large-scale campaign assets across digital, OOH, and in-game surfaces.
• Develop brand guidelines, style guides, and toolkits for seasonal and expansion content.
• Direct internal team and external creative agencies to ensure consistency and high production quality.
2023 — 2024
2023 — 2024
Cupertino, CA
• Develop front-end experiences for Apple eCommerce partner platforms with Shopify.
• Design custom iconography and expanded the design system for the Apple Premium Partners staging site, improving consistency and scalability across partner experiences.
Write and present CX guidance and ideas using Keynote.
• Track and monitor performance and explore opportunities to A/B test, continually enhance CX and global platform features for merchandising success.
• Collaborated with global teams (Marcom, Hogarth, Deloitte, SDG) to launch platform enhancements and pilot new features across markets.
2020 — 2023
2020 — 2023
Novato, CA
• Design static and motion marketing materials in line with creative briefs, first party templates and brand style guides across omnichannel marketing.
• Designed print-ready inlay inserts and game cards for multiple first-party platforms, ensuring compliance with platform specifications and brand standards.
• Collaborate with UX Designer to solve web design challenges and polish low fidelity wireframes by adding design finesse.
• Work with cross functional partners including the engineering, brand, localization and operations department to publish final products.
2019 — 2020
2019 — 2020
San Francisco Bay Area
• Created high-performing static and motion user acquisition assets across web, email, and social, driving increased conversion rates and overall campaign performance.
• Collaborated with engineering to design and launch feature pages, including Pottery Barn Kids & Teen partnerships.
2018 — 2019
2018 — 2019
• Contributed to evolving the Apple Store in Amazon.com
• Solve complex categorial issues within the Amazon Product Description Page to improve user experience
• Designed simple wireframes that display site workflow
• Worked with key stakeholders and leadership to drive decisions and design directions
Education
The Art Institutes