# Giap Waye Goh > Designer Location: Daly City, California, United States Profile: https://flows.cv/giap Giap is a Level 99 Hybrid Design-Wizard, investing experience points across the Gaming and E-commerce realms. His talent tree branches from Marketing Design and Branding to UI/UX, extending deep into Motion Graphics — fully equipped with legendary Adobe Creative Suite, Figma, and Keynote gear to forge immersive campaigns, scalable design systems, and high-impact visuals across multi-channel platforms. A seasoned veteran, Giap recently completed a successful raid within the Heroic dungeons of Blizzard Entertainment, building upon prior campaigns with Apple, Pottery Barn, and 2K. ## Work Experience ### Senior Graphic Designer @ Blizzard Entertainment Jan 2024 – Jan 2026 | Remote -Partner with Marketing, Brand, and Product teams to deliver global campaigns for the Diablo franchise. - Concept and execute key art, user-acquisition ads, motion graphics, web assets and large-scale campaign assets across digital, OOH, and in-game surfaces. - Develop brand guidelines, style guides, and toolkits for seasonal and expansion content. - Direct internal team and external creative agencies to ensure consistency and high production quality. ### UX designer @ Apple Jan 2023 – Jan 2024 | Cupertino, CA - Develop front-end experiences for Apple eCommerce partner platforms with Shopify. - Design custom iconography and expanded the design system for the Apple Premium Partners staging site, improving consistency and scalability across partner experiences. Write and present CX guidance and ideas using Keynote. - Track and monitor performance and explore opportunities to A/B test, continually enhance CX and global platform features for merchandising success. - Collaborated with global teams (Marcom, Hogarth, Deloitte, SDG) to launch platform enhancements and pilot new features across markets. ### Senior Graphic Designer @ 2K Jan 2020 – Jan 2023 | Novato, CA - Design static and motion marketing materials in line with creative briefs, first party templates and brand style guides across omnichannel marketing. - Designed print-ready inlay inserts and game cards for multiple first-party platforms, ensuring compliance with platform specifications and brand standards. - Collaborate with UX Designer to solve web design challenges and polish low fidelity wireframes by adding design finesse. - Work with cross functional partners including the engineering, brand, localization and operations department to publish final products. ### Digital Designer @ Pottery Barn Kids Jan 2019 – Jan 2020 | San Francisco Bay Area - Created high-performing static and motion user acquisition assets across web, email, and social, driving increased conversion rates and overall campaign performance. - Collaborated with engineering to design and launch feature pages, including Pottery Barn Kids & Teen partnerships. ### Visual Designer @ Apple Jan 2018 – Jan 2019 - Contributed to evolving the Apple Store in Amazon.com - Solve complex categorial issues within the Amazon Product Description Page to improve user experience - Designed simple wireframes that display site workflow - Worked with key stakeholders and leadership to drive decisions and design directions ### Visual Designer @ Trion Worlds, Inc. Jan 2017 – Jan 2018 | San Francisco Bay Area - Worked closely with the product, marketing and engineering teams to  establish and maintain the visual integrity, interaction methods, brand  standards, and consistency with all websites and landing pages.  - Designed marketing assets for a variety of gaming platforms while  adhering to the branded guidelines. - Improved user acquisition and retention with new designs for email  blasts, newsletters and payment pages.  - Designed and animated UI icons and buttons for Trion products (Rift,  Archeage, Defiance, Atlas Reactor).  - Designed major release patch logos that stayed in brand with original  title and matched the appropriate key art. - Designed print materials (T-shirts, booths, wall art, posters, cutouts) for  public events like GDC and PAX. ### Graphic Designer @ Pocket Worlds Jan 2016 – Jan 2017 | San Francisco Bay Area - Produced isometric art assets for Highrise mobile app. - Compared data analytics to better understand profitable items. - Designed event ad banners. ### Senior UI/UX Designer @ Lightside Games Jan 2015 – Jan 2016 | Mountain View - Organized QA tests to determine better UI and also to identify bugs. - Conduct A/B tests to improve usability and accessibility. - Created different personas to better understand our player needs. - Created low fidelity wireframes for ‘Stained Glass’ iOS and Android app. - Created stunning visual slides for investor presentations. - Designed promotional ads for ‘Lightside’. ### UI Designer @ Lightside Games Jan 2013 – Jan 2015 | Mountain View - Re-skinned splash screens and icons for event ads that improves usability. - Improved navigation and accessibility for Noah’s Ark’ app. - Researched previous app pros and cons and applied them to new app. - Published the ‘Journey of Jesus’ children’s iPAD app. - Designed Timeline, Feeds, and UI icons for all published ‘Lightside’ apps. - Designed the Heads Up Display for ‘Noah’s Ark’. ### Graphic Artist @ Hexify, Inc Jan 2011 – Jan 2013 | Mountain View - Designed marketing and promotional banners. - Produced isometric art assets for Facebook game, ‘Legend Hunter’. - Rigged and animated characters and objects. - Created promotional T-shirt designs. ## Education ### Bachelor of Science (BS) in Arts, Entertainment, and Media Management The Art Institutes ## Contact & Social - LinkedIn: https://linkedin.com/in/giapwaye - Portfolio: https://www.linkedin.com/redir/suspicious-page?url=https%3A%2F%2Fgiapwaye%2ewixstudio%2ecom%2Fdesign --- Source: https://flows.cv/giap JSON Resume: https://flows.cv/giap/resume.json Last updated: 2026-04-13