Design Lead working on the core experience, focusing on innovative features across podcasts, audiobooks, and music — building features such as comments (first interactive UX on Spotify for creators and users), social proof, multi-reactions, and video, while integrating AI across the product.

Lead product designer on Browse & Navigation experiences on the Content Discovery team. Solving ways to reduce user choice paralysis, increase discoverability and elevate decision making.

Peacock is NBCUniversal's new streaming service that brings together exclusive Originals, NBC favorites, iconic movies, unscripted TV, live events, News, Sports and pop culture. The timely and the timeless. All together. All in one app.​

Designing the future of streaming and TV on the Viewing Experience team's Content Discovery group which focuses on getting users to view content.

• Working closely with product managers and stakeholders to understand goals for content discovery around the homepage, live video, playlists, search, bingeing and more

• Designing from concept to wireframe to prototype, and delivering final assets with detailed documentation for developers for multiple renderings

• Collaborating with data and research teams on discovery, user testing and validation

• Conducting competitive audits to use during the research and discovery phase of design projects

• Presenting iterative designs to executive stakeholders in a storytelling format showcasing research, discovery, user studies and more to back up design decisions

• Helping improve team culture by hosting virtual events and being part of the company social committee

Lyft is the fastest growing rideshare and bikeshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its respectful and friendly experience, and its commitment to effecting positive change for the future of our cities. I'm currently working with the Lyft Bikes & Scooters team to create great experiences and campaigns for its users.

▪Collaborating with large cross-functional project teams to apply human-centered methods to design and visualize solutions that deliver exceptional customer experiences.

▪Designing engaging experiences using wireframes and prototypes to collect feedback and iteratively improve and support the design process.

▪Facilitating product vision by researching, conceiving, sketching, prototyping (InVision Studio & Sketch App) and user-testing experiences for digital products.

▪Used UX best practices, including user research and accessibility across mobile and web.

▪Working closely product/project managers and stakeholders to produce high quality design and experiences.

Longev.AI, is a platform/app that supports doctors and their patients by providing the necessary information to prevent a deterioration of the patient's health and hinder the development of chronic diseases such as diabetes, hypertension, and obesity.

▪Collaborating with large cross-functional project teams to apply human-centered methods to design and visualize solutions that deliver exceptional customer and employee experiences.

▪Leading the visual conception and prototyping of concepts and future state customer journeys and support the socialization of design thinking methods within the core working teams and across the organization.

▪Conducting user testing and user research to better create the user's journey and setting realistic expectations for the user.

▪Working through the entire design process from discovery to solution design using methods like observing, interviewing, empathizing, capturing insight, ideating, sketching, story boarding, diagramming, prototyping, and testing.

I create seamless user experiences and interfaces, digital design assets, video content such as motion graphics and brand design. I'm currently focusing on designing user experiences interfaces and seamless experiences to create more impact.

I have experience designing in multiple languages such as Arabic, Farsi, and French. Some of my clients include The New York Times, Coca-Cola ME, Karaz Linen, Eshq, Longev.ai and more.

ESHQ is the first groundbreaking relationship app that sets the stage for women to make the first approach in meeting someone. Once there's a match, women have 48 hours to send the first message. ESHQ delivers a seamless combination of beauty and cutting-edge technology that not only creates meaningful connections, but allows for real-time communication.

▪Applied human-centered methods to design and visualize solutions that deliver exceptional user experiences.

▪Created a new brand strategy, visual identity, design thinking (app) and marketing collateral revolving around human behavior and user research.

▪Conducted user testing and user research to better create the user's journey and setting realistic expectations for the user and business KPIs.

▪Worked through the entire design process from discovery to solution design using methods like observing, empathizing, capturing insight, ideating, sketching, story boarding, diagramming, prototyping, and testing.

▪Created a design library and framework to help manage future team members and create a design language that works for the brand on the app, and website.

▪Designed the UI of the launch landing page for the app designing with modulars in theory to help with social proofing, brand awareness, and how it works.

Talent Inc. offers a full suite of career services through its suite of brands, the company empowers professionals to tell their best career story and own their personal brand.

▪Created thoughtful and appropriate solutions to design challenges of all sizes by translating

research insights into beautiful and engaging user interfaces which satisfy user needs, business

requirements and technical constraints.

▪Produced engaging experiences using wireframes and prototypes to collect feedback and iteratively improve and support the design process.

▪Managed design interns and worked regularly with product managers, engineers, VP of Marketing, the CPO and the CEO to conceptualize, document, design and develop new products.

▪Built user flows, products, wireframes, customer journey maps, and other tools to guide

the product development process.

▪Facilitated product vision by researching, conceiving, sketching, prototyping (InVision Studio & Sketch App) and user-testing experiences for digital products.

▪Designed successful CRM flows especially in email, for all of Talent Inc.'s suite of brands (TopResume, TopCV, TopInterview, and ResumeRabbit), and worked closely with engineers to build and QA.

▪Used UX best practices, including user research and accessibility across mobile and web. See less

▪Worked closely with the Vice President of Business Development, VP of Marketing and the CEO to create co-branded webpages, user experiences, and digital design assets (such as B2B and B2C emails and newsletters) to drive revenue growth and expansion of partnerships that include job boards and career-sites internationally. Some of the job boards and career-sites include Glassdoor, Monster UK, Experteer, TheLadders and more.

▪Strategized and created designs to better market existing products by using user research, and Google Analytics.

▪Designed and built landing pages, infographics, social media graphics, digital ads, informational web content, downloadable assets, email templates and CTAs with design variations for A/B testing.

▪ Helped increase leads and sales on paid acquisition (omni-channel) retargeting and prospecting campaigns.

▪Expanded brand style guide to ensure tonal consistency across all online platforms and marketing channels.

▪Managed junior designers and interns to help them succeed in their personal growth and at the company.

▪Art directed all video content to help users understand products and company mission.

▪Led creative-thinking, managed Marketing Design interns, and met regularly with the VP of Marketing, product managers, Marketing Manager, Partnerships Lead, and CEO to pitch and discuss new products and roadmap.

▪Designed UI for marketing software including a CRM tool and contact page, in collaboration with UX and engineering teams.

▪Created email campaigns that exceeded lead generation goals with 150 new leads in one day and a 38.2% open rate, 3.9% CTR, and 0.2% unsubscribe rate

An agency that leads the way in defining the consumer experience by creating a unified commerce in retail, wholesale, and online channels. Worked with their Sr. Account Managers to do design work for their clients.

Karaz Linen:

A known home decor and linens company in the Middle East, recently tapping the online e-commerce and social media platforms.

▪Brainstormed product development and marketing opportunities for their consumers

▪Wireframed and prototyped new concepts for their online e-commerce website

▪Set and managed all design standards for prospective in-house design team

▪Designed a new logo treatment into Arabic, and created all visual aspects of marketing materials – to include collateral, infographics, social media and other advertising, etc.

▪Worked simultaneously on multiple design projects, while maintaining good communication with VP of Marketing of Karaz Linen and Sr. Account Managers at Winston Retail

▪Consulted with VP of Marketing to continually create cohesive designs that reflect their corporate culture and brand worldwide.

A program at City College that helps all faculty members (professors) enhance and develop skills concerning teaching with technology.

▪Trained professors how to use technology such as Blackboard and iOS.

▪Lead workshops for professors guiding them through technology challenges.

▪Designed printed and digital marketing collateral for the department and college.

▪Created new brand guidelines for the department with the approval of the college.

A popular American biweekly magazine that focuses on popular culture, music and politics.

▪Created multiple editorial layout options for pages and spreads for print magazine.

▪Researched photograph expenses for copyright purposes.

▪Helped in production preparation (pre-press).

▪Designed typographically conceptual ideas for featured stories with Art Directors

▪Pitched and published work for "hot gossip" for Random Notes and Special Edition spread designs for Barack Obama book and SNL book.

Times Video, an extension of the New York Times online. The publication reports on conflicts abroad and political divisions at home, or covering the latest style trends and scientific developments using video as the medium to speak to the audience.

▪Created rough and final cuts

▪Trimmed footage segments and put together the sequence of the videos

▪Translated, animated and added subtitles into English from French and Arabic

▪Collaborated with video and design team to create final videos

▪Consulted with stakeholders from production to post-production process

A popular online e-commerce fiber arts shop that want to educate the world on crocheting & knitting.

▪Created weekly newsletters using Mailchimp to help promote the products.

▪Designed social media paid ads and imagery which boosted followers and conversion rate. ▪Redesigned the online store using Shopify, along with taking photographs which increased sales by 5% in revenue.

26five, is an Advertising and Marketing Agency that partner with industry leaders that value innovation and strive for lasting impact.

▪ Led UX research to gain insights on clients' audiences

▪Met regularly with the Head of Design, Product Designers and UX Researchers

▪Wire-framed, prototyped and designed interactions in Sketch App

▪Researched articles and provided copy for social media platforms.

▪Helped Creative Director with graphic design layouts of magazine.

▪Drafted press releases, articles and notes for clientele.

▪Generated/brainstormed pitch angles, and conducted client research.

▪Supported on-site events and took photos during launch parties.