Lead Product Designer with over 10 years of experience in SaaS, translating business goals and value propositions into intuitive, user-centered experiences. Proven track record of driving engagement, conversion, and customer satisfaction through data-informed research, problem framing, and outcome-driven design.

2024 — NowCerosLead Product Designer

2024 — Now

Remote

Leads the design of core features of Flex, Ceros’ responsive design platform, including publishing, sharing, and an AI assistant, driving strong early customer adoption and improved retention.

Owns design discovery and delivery for Ceros’ admin file and folder management, team collaboration, and reporting.

Mentors and assists junior designers.

2018 — 2024Doodle AGProduct Designer

2018 — 2024

Led design initiatives that resulted in a 150% increase in monthly recurring revenue (MRR) for two consecutive years for a scheduling and productivity tool with over 30 million monthly active users.

Improved the user experience of a pricing page and checkout flow that led to a 20% increase in paid subscriptions.