Experience
2024 — Now
2024 — Now
#OpenToWork Let’s talk about your project! I help companies deliver great products that customers love. Experienced in all aspects of Product Design including research, testing, workshop facilitation, ideation, concept development, rapid prototyping, content creation, creating wireframes, iterating, creating high-fidelity visuals, delivering technical specs and gathering insights from analytics. I am skilled in using Figma, Miro, Jira, MS Teams, Slack and more. Successful at working collaboratively across functions with product managers, engineers, and design teams to deliver on time and meet leadership’s goals. Focus is on human-centered design and cross platform experiences.
2012 — Now
2012 — Now
Oakland, California, United States
Co-Founded an experimental microcinema and fully-licensed brewery, with an adjoining limited-service restaurant located in two Victorian buildings on the historic Bret Harte Boardwalk in Oakland’s Jack London District. Theater capabilities include HD video, 16mm film, surround sound, with vintage theater seats for 40 persons. Programs include experimental film and video art screenings, live music with visuals, experimental documentaries, performance art, and sound art. Available for rentals. Café serves breakfast, bagels, sandwiches, salads, espresso, coffee, tea, and other beverages. Open Monday - Friday, 6AM-2PM, Saturdays, 10AM-2PM. https://shapeshifterscinema.com
2013 — 2024
2013 — 2024
San Francisco, California, United States
The Climate Corporation uses big data and scientific modeling to help farmers make better decisions to maximize their yields and optimize inputs. Managed a team of designers that handled all UX Design for the entire suite of FieldView apps, including the flagship Web, iOS, iPad apps and several companion apps. In my role, I was the people manager, mentor, and director of all design work.
• Built a team of UX and Visual designers, Copywriters, and Usability Testers that handled design for the entire suite of FieldView apps, including the flagship Web, iOS, iPad, and Android apps. Served as people manager, mentor, and design director.
• Created and implemented a vision for the Design Organization, with a Design Process aligned to SAFe and a Jira Project workflow. Increased shipping rate of projects that my team worked on by 75%.
• Led the design of Seed Advisor, a $10 million project to commercialize an innovative science-based recommendation that used Machine Learning (ML) trained on data from Bayer’s catalog, field trials, and real world data from over 100 million acres globally. Adoption of Seed Advisor went from 1,000 acres to over 270,000 acres in North America.
• Led the design of Nitrogen Advisor, an innovation driven by science and data projecting soil fertility, giving farmers insight into future nitrogen surpluses and shortfalls.
• Introduced ethnographic research, contextual inquiry, led research with over 30 interviews over the course of a full farming cycle to develop customer archetypes and a customer journey map.
• Developed the first iteration of the company’s flagship product, putting data and recommendations previously only used in internal models in the hands of farmers.
2012 — 2013
2012 — 2013
Berkeley, CA
Education technology startup, focused on helping students get to college through advanced test preparation.
• Created and implemented a human-centered design process based on user research, structured ideation, and rapid prototyping.
• Gathered requirements, created concepts, delivered final documentation, and worked with iOS engineers to guide development of Edupath SAT for iPhone and Parent Dashboard for Web.
2010 — 2012
Palo Alto, CA
Startup that developed and sold a cross-platform development tool for mobile applications.
• Managed the creative direction and execution of marketing on their main web properties.
• Designed and developed Web-based tools for customers to share code, promote their businesses, view app analytics, and fuel app discovery.
• Built internal analytics dashboard for startup founders and venture capitalist investors to inform strategy.
Education
University of California, Berkeley
BA
CodePath