# Gilbert Guerrero > 🖍️ Creative Professional • ⚒️ Founder • 📡 Get in touch: hello@gilbertguerrero.com Location: Oakland, California, United States Profile: https://flows.cv/gilbertguerrero I am an expert UX Design, UX Strategy, and UX Research with over 25 years of experience. Get in touch! hello@gilbertguerrero.com ## Work Experience ### Freelance Product Designer @ Unknown Jan 2024 – Present #OpenToWork Let’s talk about your project! I help companies deliver great products that customers love. Experienced in all aspects of Product Design including research, testing, workshop facilitation, ideation, concept development, rapid prototyping, content creation, creating wireframes, iterating, creating high-fidelity visuals, delivering technical specs and gathering insights from analytics. I am skilled in using Figma, Miro, Jira, MS Teams, Slack and more. Successful at working collaboratively across functions with product managers, engineers, and design teams to deliver on time and meet leadership’s goals. Focus is on human-centered design and cross platform experiences. ### Co-Founder @ Shapeshifters Cinema Jan 2012 – Present | Oakland, California, United States Co-Founded an experimental microcinema and fully-licensed brewery, with an adjoining limited-service restaurant located in two Victorian buildings on the historic Bret Harte Boardwalk in Oakland’s Jack London District. Theater capabilities include HD video, 16mm film, surround sound, with vintage theater seats for 40 persons. Programs include experimental film and video art screenings, live music with visuals, experimental documentaries, performance art, and sound art. Available for rentals. Café serves breakfast, bagels, sandwiches, salads, espresso, coffee, tea, and other beverages. Open Monday - Friday, 6AM-2PM, Saturdays, 10AM-2PM. https://shapeshifterscinema.com ### User Experience Design Lead @ Climate Jan 2013 – Jan 2024 | San Francisco, California, United States The Climate Corporation uses big data and scientific modeling to help farmers make better decisions to maximize their yields and optimize inputs. Managed a team of designers that handled all UX Design for the entire suite of FieldView apps, including the flagship Web, iOS, iPad apps and several companion apps. In my role, I was the people manager, mentor, and director of all design work. • Built a team of UX and Visual designers, Copywriters, and Usability Testers that handled design for the entire suite of FieldView apps, including the flagship Web, iOS, iPad, and Android apps. Served as people manager, mentor, and design director. • Created and implemented a vision for the Design Organization, with a Design Process aligned to SAFe and a Jira Project workflow. Increased shipping rate of projects that my team worked on by 75%. • Led the design of Seed Advisor, a $10 million project to commercialize an innovative science-based recommendation that used Machine Learning (ML) trained on data from Bayer’s catalog, field trials, and real world data from over 100 million acres globally. Adoption of Seed Advisor went from 1,000 acres to over 270,000 acres in North America. • Led the design of Nitrogen Advisor, an innovation driven by science and data projecting soil fertility, giving farmers insight into future nitrogen surpluses and shortfalls. • Introduced ethnographic research, contextual inquiry, led research with over 30 interviews over the course of a full farming cycle to develop customer archetypes and a customer journey map. • Developed the first iteration of the company’s flagship product, putting data and recommendations previously only used in internal models in the hands of farmers. ### Lead Interaction Designer @ Edupath Jan 2012 – Jan 2013 | Berkeley, CA Education technology startup, focused on helping students get to college through advanced test preparation. • Created and implemented a human-centered design process based on user research, structured ideation, and rapid prototyping. • Gathered requirements, created concepts, delivered final documentation, and worked with iOS engineers to guide development of Edupath SAT for iPhone and Parent Dashboard for Web. ### Creative Director, User Interface Developer @ Corona Labs Jan 2010 – Jan 2012 | Palo Alto, CA Startup that developed and sold a cross-platform development tool for mobile applications. • Managed the creative direction and execution of marketing on their main web properties. • Designed and developed Web-based tools for customers to share code, promote their businesses, view app analytics, and fuel app discovery. • Built internal analytics dashboard for startup founders and venture capitalist investors to inform strategy. ### Adjunct Faculty, Department of Art and Digital Media @ Diablo Valley College Jan 2007 – Jan 2010 | Pleasant Hill, California, United States Instructor in the Department of Art and Digital Media. Taught full semester 16-week courses on Web Design covering XHTML, CSS, JavaScript, rich media integration, and design theory; Animation + Interactivity for Web using GIF animation and AJAX techniques, and Flash with AS3; Introduction to Digital Audio covering editing, experimentation, and production in digital media. ### Senior Interaction Designer @ Receiver Design Jan 2007 – Jan 2009 | San Francisco, California, United States Developed guidelines and global standards for interaction design and information architecture for large and small corporate websites. Directed user interface design and development. Built prototypes and data-driven information portals. Managed projects and schedules for ongoing interaction design projects. ### Senior Interaction Designer @ Publicis Modem / Modem Media, A Digitas Inc. Company Jan 2005 – Jan 2006 Developed user experience models, information architecture, information design, and functional specifications. Collaborated with creative directors, visual designers, copywiters, marketers, and engineers. Directed usability testing and worked with engineering in the final execution. ### Web & Print Designer @ University of California, San Francisco Jan 2001 – Jan 2005 | San Francisco, California, United States Developed websites from strategy and site architecture to visual design and coding, testing, and launch. Implemented a content management system to facilitate workflow & delegate content ownership. Designed and developed a Learning Management System to facilitate enrollment and payment processing online. Also, layout and prepress of employee handbooks, brochures, and catalogs. ### Interaction Designer @ R/GA Jan 2000 – Jan 2001 | New York, New York, United States Designed strategies for user interaction and information architecture. Wrote functional specifications, composed of schematics, flow charts, and creative objectives. Oversaw final execution. Clients included IBM, Ericsson, Ericsson Venture Partners, Sony Style, Statue of Liberty - Ellis Island Foundation, HNC. ### Audio Visual Technician @ Projection Jan 1998 – Jan 2000 | San Francisco Bay Area and New York City Set up, operated audio/video equipment for meetings, business conferences, and entertainment displays. Unloaded gear from semi-trucks at main warehouse. Tested equipment. Required in depth technical knowledge and on-site improvisation. ## Education ### BA in Mathematics University of California, Berkeley ### iOS for Designers CodePath ## Contact & Social - LinkedIn: https://linkedin.com/in/gilbertguerrero - Website: http://gilbertguerrero.com --- Source: https://flows.cv/gilbertguerrero JSON Resume: https://flows.cv/gilbertguerrero/resume.json Last updated: 2026-04-08