# Gilberto Lenzi > Product Designer - Ex Meta Reality Lab, Instagram, Facebook Location: Italy, Italy Profile: https://flows.cv/gilberto As a Staff Product Designer with over a decade of experience, I’m passionate about turning complex problems into intuitive, impactful software used by billions worldwide. My design philosophy centers on deep research, rapid prototyping, and continuous iteration-always putting real user needs at the heart of every solution. At META Reality Labs, I focus on building spatial computing tools and innovative AR/VR experiences, blending cutting-edge technology with practical usability. Previously at Instagram, I worked closely with creators and cross-functional teams to design affiliate content features, balancing user goals with business impact. Earlier, I helped shape Facebook Shops at Meta, defining frameworks and evolving ad ecosystems through user feedback and collaboration. From 2017 to 2019, I led design for Facebook Audience Network and Brand Safety, emphasizing user research and rigorous testing to ensure brand control and sustainable advertising. I’m always open to connecting with fellow designers, technologists, and collaborators-feel free to reach out if you’d like to chat or work together. ## Work Experience ### Principal Product Designer – Mobile & Application @ I'm Gil Jan 2010 – Present | Italy * Design di prodotti digitali * Design per applicazioni iOS * Design per applicazioni Android * UX/UI ### Product Designer @ Meta Jan 2022 – Jan 2025 | Italy Building tools for people building the Metaverse. ### Product Designer @ Instagram Jan 2021 – Jan 2022 | London, England, United Kingdom In my time at Instagram, I've helped to build a variety of 0-1 bets within the Creators Monetisation space, more notably trying to help Creators earn a living with affiliate content. ### Product Designer @ Facebook Jan 2017 – Jan 2021 | London, United Kingdom - Shaped the initial vision and framework for Facebook Shops, supporting businesses of all sizes during Covid. - Established a successful ads ecosystem for Facebook Shops. - Led design initiatives for Facebook Audience Network, empowering publishers with sustainable advertising solutions. - Designed brand safety tools, giving advertisers control over ad placements and protecting brand integrity. ### Lead Product Designer @ Marks and Spencer Jan 2015 – Jan 2017 | Londra, Regno Unito - Led product design for consumer-facing Android and iOS apps. - Owned the mobile web experience for marksandspencer.com across smartphones and tablets. ### Senior UX Designer @ notonthehighstreet.com Jan 2014 – Jan 2015 What have i done so far: Responsible for the UX of the notonthehighstreet.com Thoughtful Gift Finder iOs App. - App Number 1 on the top free apps in lifestyle category. - The App has being featured into "Best new apps" on the Appstore homepage. *screenshot or it didn't happen Currently working with researcher, po and developers to produce and iterate a brand new checkout UX, aiming for a cohesive, optimised, effortless cross-device checkout experience. ### Web Designer Manager @ notonthehighstreet.com Jan 2013 – Jan 2014 | London, United Kingdom - Managed the web design team (3 designers) in delivering digital marketing campaigns from concept to final design. Setting up team goals roles, and responsibilities. - Led the design for mobile web, iOS, and desktop products, prototyping and designing to improve conversion rates through A/B and multivariate testing. - Recruited and trained new team members to scale digital capabilities. ### Senior Web Designer @ notonthehighstreet.com Jan 2013 – Jan 2013 | London, United Kingdom - Directed a complete website redesign, establishing new digital and front-end guidelines for the development team. - Designed a responsive grid structure and the mobile site. Supported team growth through hiring and mentorship. ### Web Designer @ notonthehighstreet.com Jan 2011 – Jan 2013 | London, United Kingdom notonthehighstreet.com is an award winning e-commerce, surely one of the most loved in the UK. As a web designer I am taking care of realising pixel perfect web designs from mock-ups to the final visual design. I constantly design for optimising and increasing the conversion rate of the website itself avoiding distraction and creating effective call to action. I menage to design and code Email Campaign and micro-site also. ### Interface developer @ House of Kaizen Jan 2011 – Jan 2011 House of Kaizen is an award-winning conversion rate optimization agency. I just spend a few great week in this environment, learning how to think about realizing a design keeping in mind why you are doing it, what is the porpouse of it and much more important how can I increase the conversion rate of a page trough the design, avoiding distraction element, creating a path for the user eyeflow. ### Front end Developer & Web Designer @ Be Memorable Ltd Jan 2010 – Jan 2011 | London, United Kingdom Be Memorable is a fast growing team of 15 specializing in branding, web & bespoke applications and online marketing. We are a young company and very passionate about what we do for our clients. Our reputation as a consultancy uniquely combines compelling strategic thinking with inspiring and imaginative creative solutions. ### Web Designer & Web Developer @ Piramedia srl Jan 2007 – Jan 2010 | Toscana, Italy Lavoro per tre anni presso Piramedia Srl dove apprendo e miglioro giorno dopo giorno le mie competenze in fatto di web design, web developement, Seo, sviluppo di interfacce web, comunicazione sul web e tutto ciò che riguarda le nuove tecnologie del web 2.0 ### Workshop @ Creactivity Jan 2006 – Jan 2006 Workshop in design e comunicazione del prodotto tenutosi presso la fondazione onlus museo Piaggio, relatori del workshop i designer Zoran Jadrejcic e Sylvia Colombini ### Designer @ Piero Pierini Designer Jan 2006 – Jan 2006 Stage formativo in design industriale presso lo studio del designer Piero Pierini, eccellente designer e membro ADI. ### Photoreporter @ Photoreporter F.Nucci Jan 2004 – Jan 2004 Fotoreporter per il quotidiano "il Tirreno" ### Public Relator @ Red Cat Media Jan 2003 – Jan 2003 Due settimane di viaggio/studio nel settore delle relazioni pubbliche ### Graphic Designer @ RE: Solution Design Jan 2003 – Jan 2003 Stage Lavorativo di due mesi nel campo della grafica e della fotografia pubblicitaria ## Education ### Designer in Tecnico del progetto di comunicazione, Design, Comunicazione ISIA Firenze ### Diploma of Education in Graphic Design Graphic Design High school "G.Sismondi" ## Contact & Social - LinkedIn: https://linkedin.com/in/gilbertolenzi - Portfolio: http://www.gilbertolenzi.com --- Source: https://flows.cv/gilberto JSON Resume: https://flows.cv/gilberto/resume.json Last updated: 2026-03-31