# Gina Zhou > Software Engineer at Scribd Location: San Francisco Bay Area, United States Profile: https://flows.cv/gina ## Work Experience ### Senior Software Engineer @ Scribd Jan 2020 – Present | San Francisco Bay Area • Pioneered the development of the company's design system with a new team of three, establishing a scalable framework that standardized UI/UX across the web and mobile platforms • Mentored developers on adhering to best practices and fostering consistency across the team's implementation through hands-on guidance, code reviews, and creating documentation • Collaborated across multiple web teams to develop and launch product features such as new plans and pricing models and execute A/B tests across the product to enhance user engagement and conversion rates • Contributed to company’s efforts to modernize the web architecture by implementing Next.js and porting existing pages, enhancing performance, scalability, and maintainability ### Senior Software Engineer @ Pared Jan 2020 – Jan 2020 | San Francisco Bay Area • Collaborated with PMs and designers to map out product features that meet both functionality and timeline • Focused on React web features and also contributed to our React-Native mobile app and Node.js RESTful API • Led various frontend development, translating product requirements into technical stories • Helped develop and maintain design patterns for cleaner and useable codebases ### Software Engineer @ Pared Jan 2018 – Jan 2020 | San Francisco Bay Area ### Software Engineer @ Fig Jan 2016 – Jan 2018 | San Francisco Bay Area • Refactored and improved our responsive web application by replacing an Angular frontend legacy codebase with modern technologies like React, Redux, Flow, ES6, and Sass • Built a campaign management tool that enables our third-party partners to create and manage crowdfunding projects • Planned requirements with product management and executed an automated key distribution system, removing a process that often times required third-party partners to manually do by email • Optimized internal and external user experiences by enhancing web application with modularized features ### Demand Generation Manager @ Lucidworks Jan 2015 – Jan 2016 | San Francisco Bay Area • Planned and executed data-drive campaigns, including lead scoring and a lead re-engagement nurturing system • Created WordPress pages during website’s rebuild, ensuring lead data is syncing with Marketo and Salesforce • Executed dynamic form submission capabilities for bi-weekly webinars on company website ### Co-Founder @ Craftea Jan 2014 – Jan 2015 | San Francisco Bay Area • Developed and built a local business in a competitive market with total return of 1.75x of initial investment in one year • Managed daily operations, employee training, inventory, and customer relationships • Established company’s branding strategy, including product design, website, and social media presence • Strengthened brand and customer loyalty by expanding into catering (catered to Twitch, Pinterest, and weddings) ### Eloqua Production Specialist @ Riverbed Technology Jan 2011 – Jan 2013 | San Francisco Bay Area • Managed distribution and optimization of email blasts and campaigns for different regional departments and groups • Coordinated and executed marketing campaigns between stakeholders and the operation team • Oversaw campaign asset archive for both the internal and channel groups • Documented process guidelines for demand generation providers and internal team • Provided end-users with Eloqua accounts and proper training on various functions • Generated Excel reports of email metrics pulled from Eloqua’s dashboards • Created and maintained email templates, intranets, and registration landing pages • Performed cross-browser tests for marketing communication assets (emails, landing pages, etc.) ## Education ### Bachelor of Science in Information Systems, E-Commerce San Francisco State University ### High School Lowell High School ### Hack Reactor ## Contact & Social - LinkedIn: https://linkedin.com/in/ginayizhou --- Source: https://flows.cv/gina JSON Resume: https://flows.cv/gina/resume.json Last updated: 2026-03-22