Founded and scaled a SaaS design platform serving small businesses, developing and implementing a scalable design strategy and product framework while launching and optimizing 100+ products that drive user adoption and repeatable growth patterns.

Shaped & directed the end-to-end vision and strategy for Toast’s cross-platform Loyalty ecosystem while co-leading design for a connected Marketing Suite. Facilitated workshops, mentored designers, and aligned several teams to drive adoption, activation, and engagement at mass scale.

Strengthened Casper’s e-commerce experience for conversion and revenue during key phases (IPO and acquisition,) while modernizing and scaling the design system to accelerate team execution, reduce inconsistencies, and improve cross-team efficiency and costs.

Led the redesign of Trustpoint’s (formerly Encircle Labs) design system and established foundational mobile app design direction and scalable patterns, partnering with the founder, product, engineering, and design to ensure cross-team alignment and adoption.