# Gina Di Donato

> Principal Product Designer | Ex-Toast & Casper | Strategy, Systems, B2B2C Platforms 🌿

Location: Brooklyn, New York, United States
Profile: https://flows.cv/ginadidonato

Systems thinker, grounded in empathy. I'm a Principal Product Designer focused on strategy and systems across complex B2B2C product ecosystems, using multi-disciplinary experience to surface clarity, shape direction, and define the frameworks that influence cross-functional teams to transform fragmented product spaces into coherent, human-centered experiences - at scale.

Currently, I'm exploring strategy-focused roles where systems thinking and storytelling drives meaningful user outcomes - particularly in inclusive, impact-driven organizations across tech, health, media, and civic sectors.

## Work Experience
### Founder & Principal Product Designer @ Boldfig
Jan 2024 – Present | Brooklyn, New York, United States
Founded and scaled a SaaS design platform serving small businesses, developing and implementing a scalable design strategy and product framework while launching and optimizing 100+ products that drive user adoption and repeatable growth patterns.

### Senior Product Designer, Activation & Engagement - Loyalty @ Toast
Jan 2022 – Jan 2024 | Boston, Massachusetts
Shaped & directed the end-to-end vision and strategy for Toast’s cross-platform Loyalty ecosystem while co-leading design for a connected Marketing Suite. Facilitated workshops, mentored designers, and aligned several teams to drive adoption, activation, and engagement at mass scale.

### Senior Digital Product Designer @ Casper
Jan 2021 – Jan 2022 | New York, New York, United States
Strengthened Casper’s e-commerce experience for conversion and revenue during key phases (IPO and acquisition,) while modernizing and scaling the design system to accelerate team execution, reduce inconsistencies, and improve cross-team efficiency and costs.

### Digital Product Designer @ Casper
Jan 2019 – Jan 2021 | New York, New York

### Contract Design Lead - Product & Systems @ TrustPoint.ai
Jan 2021 – Jan 2021
Led the redesign of Trustpoint’s (formerly Encircle Labs) design system and established foundational mobile app design direction and scalable patterns, partnering with the founder, product, engineering, and design to ensure cross-team alignment and adoption.

### User Experience Designer, Patient Portal @ AdventHealth
Jan 2017 – Jan 2019 | Orlando, Florida
Owned org’s first design system and defined accessibility standards while architecting and user testing core patient journeys that reduced support calls by 40%, increased bill collections by 38%, and improved NPS through user-first design.

### Contract Visual Designer @ Rollins College
Jan 2017 – Jan 2017 | Winter Park, Florida

### Brand Designer @ University of Central Florida
Jan 2016 – Jan 2017

### Marketing Designer @ University of Central Florida
Jan 2016 – Jan 2016 | Orlando, Florida


## Education
### Bachelor of Fine Arts (BFA) in Graphic Design
University of Central Florida

### Minor in Marketing / Advertising
University of Central Florida


## Contact & Social
- LinkedIn: https://linkedin.com/in/gididonato
- Portfolio: https://ginadidonato.com

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Source: https://flows.cv/ginadidonato
JSON Resume: https://flows.cv/ginadidonato/resume.json
Last updated: 2026-03-29