# Gina Ma

> Startup builder + marketing strategist

Location: Oakland, California, United States
Profile: https://flows.cv/ginama

I am an Operations and Marketing strategist for mission-driven startups. I was the first employee at Lyft, launching the company’s first four markets, founding the Marketing team, and leading go-to-market and brand strategy; today I oversee customer experience for our driver community. Over the past decade, I have developed microfinance, health and tech products for low-income and underserved communities.

## Work Experience
### Head of Driver Experience @ Lyft
Jan 2018 – Jan 2019 | San Francisco Bay Area

### Senior Director, Strategy & Integrated Marketing @ Lyft
Jan 2016 – Jan 2018 | San Francisco Bay Area

### Chief of Staff to the CMO @ Lyft
Jan 2015 – Jan 2016 | San Francisco Bay Area
Worked with Chief Marketing Officer to scale company's Marketing department and lead priority initiatives.

### Vice President, Brand @ Lyft
Jan 2013 – Jan 2014 | San Francisco Bay Area
Founded company's first Marketing team, building a team of 24 people and crafting Lyft's brand vision and identity.

### Director of Lyft Off @ Lyft
Jan 2012 – Jan 2013 | San Francisco Bay Area
First hire on the Lyft team. Launched the Lyft app from private beta to public release and started business operations in San Francisco, then traveled for six months building and launching the next three markets: Los Angeles, Seattle and Chicago.

### Product Marketing Manager @ Progreso Financiero
Jan 2011 – Jan 2012 | Menlo Park, CA

### Product Design MBA Intern, The Technology Group @ Kaiser Permanente
Jan 2010 – Jan 2011 | San Francisco Bay Area
Led concept development for mobile health iPhone app and developed usability study to evaluate user interface of new doctor-patient web product.

### Full-Time MBA Student @ Haas School of Business
Jan 2009 – Jan 2011

### Manager, Digital Sales @ impreMedia Digital
Jan 2008 – Jan 2009
Managed transition of leading Hispanic media company's transition from print to digital, building multi-platform advertising capacity (mobile, display, video) for U.S. sales team, ultimately resulting in 500 national and local advertisers across 14 publications

### Web Editor & Producer @ One Economy Corporation
Jan 2005 – Jan 2008 | Washington D.C. Metro Area
Designed and produced online consumer platform for low-income U.S. audience to improve financial literacy and health outcomes, managing information architecture, UI/UX design and content development. Co-produced Webby Award-winning emergency response website, KatrinaHelpCenter.org.


## Education
### MBA in Digital Media and Technology
University of California, Berkeley, Haas School of Business
Jan 2009 – Jan 2011

### Bachelor of Science (BS) in Journalism, Spanish
Northwestern University
Jan 2001 – Jan 2005


## Contact & Social
- LinkedIn: https://linkedin.com/in/ginatiradostrayerma
- Portfolio: http://www.playconference.org/

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Source: https://flows.cv/ginama
JSON Resume: https://flows.cv/ginama/resume.json
Last updated: 2026-03-25