Responsible for all marketing design and developing brand guidelines as the sole designer on an in-house marketing team.
Collaborated with the team to execute a full rebrand in which I contributed a new brand identity and website redesign, resulting in a 23% increase in the website conversion rate.
Learned HTML/CSS to be able to custom code our marketing emails and make updates to the website. Completed a 10-week Front-End Web Development course at General Assembly to enhance these skills.
Project-managed and implemented a redesign of Yesware’s blog which led to 9% month-over-month growth in new trial revenue.
Consistently conducted experiments on our website and emails to be aware of what performs best.