•Conceive and design experience for high quality hair products
•Responsible for mobile web, mobile app (iOS), and responsive designs
(This includes owning the funnel and ensuring all web content support all platforms and devices)
•Manage the conception, approval, QA, and launch of all design elements with SCRUM methodology
•Manage outside consultants approving and overseeing work implemented for SaaS/e-commerce designs
•Partner with engineering team to resolve issues related to creativity and functionality
•Responsible for usability testing: Usertesting.com and Optimizely
•Own all ancillary design projects: Refer a Friend, My Account, and reduce churn product features
Results from Growth A/B testing optimizations:
•Increased 23% more visitors down the funnel on landing pages
•Increased revenue per visitors by 2%
•Increased revenue by 1.4% with mobile checkout redesign