# Ginger Shiue

> Principal Growth Designer | Design Lead

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/ginger

Hello, I'm Ginger :)

A data-driven growth design lead with strong focus on optimization, conversion and AI experimentation. Creating impactful products with elegant design and optimal user experience is my expertise. Currently living in bay area, CA and open to freelance 😃

To see my work visit: http://gshiue.com/

## Work Experience
### Senior Principal Growth Product Designer @ Gen
Jan 2022 – Present | San Francisco Bay Area
• Explore AI-driven capabilities within the design process, shaping future-facing design practices
• Develop strategy and lead design for LifeLock.com and acquisition responsive web experiences
• Manage cross-functional team relationships to run A/B tests to increase essential business metrics
• Lead, mentor, and manage day-to-day creative guidance and direction for senior designers
• Oversee design process and ensure project deadlines are met
• Manage relationships with outsourced vendor support and contractors

Results from Growth A/B testing optimizations:

• Increased mobile conversion rate from 2.7% to 4.3%, and desktop conversion rate up by 4% with LifeLock homepage redesign
• Increased mobile conversion rate by 10%, RPV up 15% with LifeLock homepage hero carousel optimization

### UX/UI Design Manager @ NortonLifeLock
Jan 2021 – Jan 2022 | San Francisco Bay Area
• Develop strategy and lead design for Norton.com and LifeLock.com responsive web experience
• Manage cross-functional team relationships to create wholistic web experiences that increase essential business metrics
• Lead, mentor, and manage day-to-day creative guidance and direction for junior designers
• Oversee design process and ensure project deadlines are met
• Manage relationships with outsourced vendor support and contractors

Results from Growth A/B testing optimizations:

• Increased mobile conversion rate by 15%, desktop by 4%
   (optimized mobile friendly plan chart)
• Increased click through rate by 6%, overall conversion rate by 4%
   (provided relevant homepage message/image)

### Principal UX/UI Designer @ Symantec
Jan 2018 – Jan 2021 | San Francisco Bay Area
• Create and lead design for Norton.com and LifeLock.com responsive web experiences
• Manage cross-functional team relationships to run A/B tests to increase essential business metrics
• Produce product design experience for home grown CMS
• Manage relationships with outsourced vendor support and contractors
• Lead, mentor, and manage day-to-day creative guidance and direction for junior designers

Results from Growth A/B testing optimizations:

• Increased bookings by 8.3%
• Increased annual take rate by 47%
• Increased revenue per visitors by 12%
• Increased average order value by 12%

### Senior UX/UI Designer @ Madison Reed
Jan 2013 – Jan 2018 | San Francisco Bay Area
• Conceive and design experience for high quality hair products
• Responsible for mobile web, mobile app (iOS), and responsive designs
  (This includes owning the funnel and ensuring all web content support all platforms and devices)
• Manage the conception, approval, QA, and launch of all design elements with SCRUM methodology
• Manage outside consultants approving and overseeing work implemented for SaaS/e-commerce designs
• Partner with engineering team to resolve issues related to creativity and functionality
• Responsible for usability testing: Usertesting.com and Optimizely
• Own all ancillary design projects: Refer a Friend, My Account, and reduce churn product features

Results from Growth A/B testing optimizations:

• Increased 23% more visitors down the funnel on landing pages
• Increased revenue per visitors by 2% 
• Increased revenue by 1.4% with mobile checkout redesign

### Contract Designer @ e.ventures
Jan 2013 – Jan 2013
• Produced presentation designs for “New Trends of Startup Business” conference
• Presentation voted #2 of 50 during annual global meetup held in Germany

### Contract Graphic Designer @ Michael Osborne Design
Jan 2012 – Jan 2012
• Created brand design projects including print and web content
• Client: Hershey’s, Cordina, and Kettle


## Education
### Bachelor of Fine Arts (BFA) in Graphic Design
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/gingershiue
- Portfolio: http://www.gshiue.com

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Source: https://flows.cv/ginger
JSON Resume: https://flows.cv/ginger/resume.json
Last updated: 2026-03-25