Refreshed and modernized Alation’s brand and design system.

Led weekly demos and sprints for client and oversaw engineering execution with shipping new components.

Redesigned their data catalog page and application’s frame with updated components plugged in.

Led design and branding for major website campaigns, including one that produced the greatest GMV to-date.

Directed visual design across several teams to ensure Abound’s brand and voice are consistent throughout all platforms.

A/B tested several product updates, specifically in the check- out flow to increase sales and retention.

Spearheaded design execution for Live Shopping, a flagship product and key differentiating offering amongst competitors.

Rebranded and redesigned the Vitapod website to help capture an expanded consumer user group.

Created a refreshed, comprehensive style guide and contributed to a brand new design system.

Conducted user and brand research to pinpoint the target and product scope.

Constructed highly UX-focused wireframes conveying the user journey on desktop & mobile.

Designed the website in Figma and documented an accessible library of reusable components.

Executed tasks in a fast-paced environment demanding swift design adaptation, agile leadership, and ability to take ownership of a wide range of projects with tight deadlines and a scope of guidelines.

Managed and provided art direction for several creative product and campaign photoshoots.

One of the lead designers on a team of 3 – I managed marketing and website content for several core flagship products: 17 subscription boxes, 30+ retail boxes, and all CultureFly-branded products.