# Gino Afable > Former Senior UX Designer @ Google Location: New York, New York, United States Profile: https://flows.cv/gino I’ve got over 10 years of experience in different design disciplines including information design, data visualization, human-centered design, and UX. Designing data-heavy applications for an education data warehousing and software company has led me to find that data visualization and UX design interest me the most. I’ve designed interfaces, brands, and other products for a diverse clientele in the Philippines including the biggest telecommunication companies in my country. I was also a teacher lecturing on software operation and introduction to graphic design and information design. Today I design experiences across different industries such as financial services, network visibility and security, life-sciences contracting and pricing, time and expense tracking, HSA machine learning software, archive discovery, and much more. I help clients by designing solutions that bring business value using design discovery (Ethnographic User Study, Heuristic Evaluation, etc), design strategy (Workflow-modeling, Information Architecture, etc), and finally, design execution (UI-Design and Prototyping, User Testing, etc.). I maintain great and enjoyable client relationships, regularly mentor junior designers, and lead a plethora of design topics through discussions and presentations. From designing experiences and interfaces to appreciating well-designed doors and faucets, I believe that design has a place in everything, ultimately as a means to improve lives and finding solutions to problems. I graduated from Ateneo de Manila University, one of the most prestigious universities in the Philippines, with a Bachelor’s Degree in Fine Arts, majoring in Information Design. In my down time I love to paint digitally, appreciate great design in video games, and I love to annoy my friends with unsolicited lectures on badly designed everyday things. ## Work Experience ### Senior UX Product Designer @ Google Jan 2022 – Jan 2023 | New York, New York, United States As the primary designer on multiple products for the Ads Privacy and Safety (APaS) division, I supported 50+ engineers without PMs or UXRs. I quickly grasped unique-to-product technical knowledge, conducted and presented research, and proposed, executed, and tested designs for multiple human evaluation platform portals and its machine learning counterpart, pursuing data quality and adoption objectives. All this, while adjusting to a new company, a newly-formed team, and a newly hired manager, I accomplished in my first 6 months at Google. ### Senior UX Product Designer @ Xandr Jan 2020 – Jan 2022 | New York, New York, United States Owned multiple major capabilities of Xandr’s flagship programmatic ad-buying platform: Xandr Invest DSP. Designed and launched products, features, and enhancements for multiple squad capabilities in the company. Responsible for design discovery research for new ad type integrations and championed complex multiple-parallelisms journey maps to understand users. Conducts user interviews, user shadowing, workshops, and more to create constant visibility on the value of early design involvement in projects and planning. Worked with multiple medium-large teams and champions research-driven design and trifecta collaboration with product, engineering, and design. Leads learning groups, evangelizes the value of great design processes with leadership, and facilitates fun and productive sessions with clients and teams. ### Senior Product Designer (Xandr) @ WarnerMedia Jan 2020 – Jan 2022 | New York City Metropolitan Area Owned multiple major capabilities of Xandr’s flagship programmatic ad-buying platform: Xandr Invest DSP. Designed and launched products, features, and enhancements for multiple squad capabilities in the company. Responsible for design discovery research for new ad type integrations and championed complex multiple-parallelisms journey maps to understand users. Conducts user interviews, user shadowing, workshops, and more to create constant visibility on the value of early design involvement in projects and planning. Worked with multiple medium-large teams and champions research-driven design and trifecta collaboration with product, engineering, and design. Leads learning groups, evangelizes the value of great design processes with leadership, and facilitates fun and productive sessions with clients and teams. ### Principal UX Designer @ Momentum Design Lab Jan 2019 – Jan 2019 | New York, New York ### Senior UX Designer @ Momentum Design Lab Jan 2018 – Jan 2019 | New York City Financial District Designs experiences across different industries such as financial services, network visibility and security, life-sciences contracting and pricing, time and expense tracking, and much more. Helps clients realize the real problems and aids them in finding solutions using design discovery (Ethnographic User Study, Heuristic Evaluation, etc), design strategy (Workflow-modeling, Information Architecture, etc), and finally, design execution (UI-Design and Prototyping, User Testing, etc.). Mentors junior designers and leads design presentations on UX design, data visualization, UI animations, and more. ### UX Designer @ Momentum Design Lab Jan 2017 – Jan 2018 ### User Experience Design Specialist @ eScholar Jan 2012 – Jan 2017 | White Plains, New York Designed experiences, interfaces, data visualizations, and presentations for company software products especially for eScholar myTrack® (a student data management software for the state of New York and Arlington, Texas). Led user research and usability testing efforts to improve product experi- ences and enforced proper interface design and data visualization practices across products and internal materials. Successfully proposed, initiated, and executed redesigning eScholar’s brand. Influenced the company to have an appreciation on the value of good design in all things. ### Interface Designer and Creative Consultant @ OksPinoy Inc. Jan 2010 – Jan 2012 Responsible for most of the design projects the company has handled with various clients (e.g. User interface design for websites and web and mobile applications. Brand development for new services, products, and applications. Print and electronic marketing design and dissemination). General graphic design roles and responsibilities fullfilled. ### Guest Lecturer and Speaker @ Ramcar Food Group Jan 2012 – Jan 2012 Lectured on general design basics, information architecture, and interface design aesthetics and strategies. Examples of brands handled by the RAMCAR Food Group are: KFC Philippines, Motolite, and Tokyo Tokyo. ### Design Apprentice @ Bukas Palad Music Ministry Jan 2006 – Jan 2012 Album co-designer and illustrator. Visual backdrop presentations producer for major concerts and performances. ### Instructor and Lecturer @ The One School - School of Fashion and the Arts Jan 2010 – Jan 2011 Taught Adobe operation basics, with integrated basic graphic design and typography aesthetics and practices. ### Designer @ Brainfood Ph. Jan 2009 – Jan 2010 Created brand identities and strategies. Designed information-heavy visuals like advertising maps and branding bibles. ## Education ### Bachelor of Fine Arts (BFA) in Major in Information Design Ateneo de Manila University Jan 2006 – Jan 2010 ## Contact & Social - LinkedIn: https://linkedin.com/in/ginoafable - Portfolio: http://www.ginoafable.com --- Source: https://flows.cv/gino JSON Resume: https://flows.cv/gino/resume.json Last updated: 2026-03-30