# Giorgi Plys-Garzotto > Senior Content Designer Location: Brooklyn, New York, United States Profile: https://flows.cv/giorgiplysgarzotto My brain is ambidextrous! I create content strategy that combines logic and empathy. Some of my skills include: copywriting, content design, content strategy, editing, brand voice development, brand partnerships, integrated content, blogging and social media, digital direct marketing, acquisition/retention copy, email strategy, content management systems, SEO, DTC/CPG & food/wellness writing, subscription/loyalty, private brand (labeling/packaging), ecommerce, UX/UI/product copy, UX writing ## Work Experience ### UX Content Designer @ Meta Jan 2025 – Jan 2026 Laid foundation for consistent, clear developer guidelines in the Quest app store and dev center. Pioneered AI workflows via "vibe coding" small diff fixes, and earned the internal Level Up award to acknowledge impact of AI work. Worked as a "full stack" designer (product design and content) on an internal LLM documentation tool. Participated in a department-wide presentation on how to integrate AI into workflows. ### UX Consultant/ Designer @ Unknown Jan 2025 – Jan 2025 Conducted usability/ marketing audits for the websites of small businesses to help them optimize engagement. Clients include a successful Substack, independent artists' personal websites, and a local literary event series. Built an AI chatbot for my own website that can interview as me. Design and coding (HTML, CSS, light Javascript) for a range of clients, chiefly portfolio sites for artists. ### UX Content Designer @ Meta Jan 2023 – Jan 2025 - Working on improvements to Meta Business Suite, an ad product used across Meta platforms. - Assisting the genAI team with content design related projects. - Completing Meta's internal GenAcademy training in prompt engineering, focusing in coding with LLM tools as well as prompt-only LLM work. - Conducting an audit of browser tab titles for Meta Business Suite and its companion products. ### UX Content Strategist @ ADP Jan 2023 – Jan 2023 Covered for principal content strategist during a period of leave. Designed content for features under the retirement services umbrella.
 Researched the financial details of each feature for inside-and-out knowledge of every project. Frequently interfaced with the legal department to confirm copy was compliant. ### UX Content Designer @ Instagram Jan 2022 – Jan 2023 Write copy for mobile and desktop, mostly working on ads and localization. Work with research partners to solidify content design variations through A/B testing. Conducted an audit of CTA copy for the ad creation experience in preparation for an overhaul. Created a terminology playbook to unify several teams' usage of key phrases related to IG ads. ### UX Content Strategist @ Groupon Jan 2021 – Jan 2022 - Write consistent, conversational copy for the merchant-facing Groupon experience, helping businesses easily create Groupons and creating nudges to help them market to customers successfully. - Synthesize research on Groupon merchants to gain deep understanding of the company's userbase. - Work with product designers to combine visuals and content for optimal execution of project goals. - Spent 3 months as the only content person on the merchant team, taking on a much more senior role's responsibilities regarding global content strategy, project load, and high-level liasoning with PMs, engineers, etc. ### UX Content Strategist @ Seguro Project Jan 2021 – Jan 2022 - Built and delivered a chatbot to connect domestic violence survivors with help. - Conducted interviews, read academic papers to get qualitative & quantiative data. - Based on research, collaborated on personas and user journey to guide design. - Presented a 2nd version bot to a Microsoft team to secure a partnership with them. ### UX Content Strategist @ Lavari Jewelers Jan 2020 – Jan 2021 - Developed and maintained a new, consistent brand identity for an emerging jewelry brand by writing new copy and editing existing copy. - Initiated/ executed UX projects: a personality quiz, chatbot flows, a purchase flow. - Planned/ conducted usability tests, user interviews to target pain points. - Identified competitors for competitive analysis in social media and site UX. - Raised SEO conversion rates by 60% in first three months of work; in January 2021 the brand outperformed its entire Q1 from 2020 in engagement & revenue. - Recovered sales losses due to COVID by end of Q2, Q3 reached all-time highs. - Manage a graphic designer, social media manager, and web developer. - Initiated and spearheaded a new summer collection by organizing a photoshoot, art directing front-page visuals, writing all related content, and performing data analysis for SEO conversion and other KPIs. ### UX Copywriter @ FleetWit Jan 2019 – Jan 2020 | New York - Designed themed quiz sets, new quiz formats, and new puzzles. - Created a trivia database used by the world's top trivia players, like Ken Jennings. - Wrote microcopy to go with quizzes, introducing content and making rules clear. ### AI Research Writer @ Narrative Science Jan 2017 – Jan 2019 - Created a training corpus of job descripions for Narrative Science's proto-LLM software Quill. - Annotated the content in the training corpus to be parsed by Quill, allowing it to train on the content. ### UX Writer - AI Conversation @ Kartikey Group Jan 2017 – Jan 2018 - Created and executed UX conversation design for an AI chatbot relating astrology to lifestyle topics like self-esteem and anxiety. - Implemented flows, branching conditionals, and links between flows. - Wrote all copy for extensive personalized flows and lifestyle/ wellness content. ## Education ### Bachelor of Fine Arts (B.F.A.) in Film and Television New York University ### High School Diploma University of Chicago Laboratory Schools ## Contact & Social - LinkedIn: https://linkedin.com/in/giorgipg - Portfolio: https://giorgipg.com --- Source: https://flows.cv/giorgiplysgarzotto JSON Resume: https://flows.cv/giorgiplysgarzotto/resume.json Last updated: 2026-03-29