# Girija Bhomawat > Product Design Director at RingCentral | Enterprise & consumer AI platforms | Creating value and millions in impact Location: Belmont, California, United States Profile: https://flows.cv/girija I’m a results-driven design leader with expertise in enterprise UX, brand, and startup environments. Navigating ambiguity is my strength—I merge data insights with business goals to simplify complexity, fuel growth, and create experiences that deliver real value. I empower teams to solve complex problems with clarity and impact—driving measurable results through trust, innovation, and strong cross-functional alignment. I collaborate seamlessly with everyone—from junior designers to executives—to shape vision, refine processes, and elevate team performance. Passionate about the craft, I create simple, thoughtful designs that spark joy and make everyday life better. ## Work Experience ### Product Design Leader | Consultant @ GirijaDesigns Jan 2025 – Present • Partnered with companies to turn ideas into working products, building from 0–1, shaping strategy, and leveraging AI tools to scale. • Created thoughtful, user-centered experiences that drove meaningful outcomes. • Product and UX design leader bringing heart and systems thinking to every build. ### Product Design Director | AI | Growth @ RingCentral Jan 2022 – Jan 2025 Led end-to-end UX, delivering best-in-class experiences across AI-first Phone, admin portal, onboarding, and product help for a $2.6B+ business, boosting adoption, retention, and value. • Directed Phone AI UX, achieving 92% positive sentiment and increased adoption. • Led UX strategy for an AI-driven support portal, boosting self-service from 40% to 62%, improving customer satisfaction, and driving $1M+ in cost savings. • Hired and led a global team of 9 designers across Growth and Phone verticals. • Leveraged data insights to optimize in-app onboarding, achieving 3× higher SMB conversion. ### Associate Director, Product Design @ RingCentral Jan 2021 – Jan 2022 • Championed App Gallery redesign with a new CMS for no-code updates, boosting top-app visibility and driving 5× downloads. • Drove 4× app ecosystem growth by leading UX team for 400+ app connections. • Launched in-app help, reducing resolution time by 27% and boosting retention by 9%. ### Senior product design manager @ RingCentral Jan 2018 – Jan 2021 • Led end-to-end UX for the unified app, integrating Phone, Video, Messaging, and collaboration tools from the 2018 Glip acquisition—boosting NPS and CSAT scores. • Partnered with PM to prioritize and execute roadmap for 1M+ DAUs, improving adoption, engagement, and retention. ### Principal Product Designer @ RingCentral Jan 2016 – Jan 2018 | Belmont, CA • Led zero-to-one initiatives for a new freemium product, unifying core products into a seamless experience. • Designed RingCentral’s first self-service upgrade path portal, driving a strategic shift toward conversion and upsell. • Aligned design strategies across product, marketing, and engineering to meet business goals, elevate UX maturity, boost team efficiency, and ensure product consistency. ### Lead UX Designer @ RingCentral Jan 2014 – Jan 2016 | Belmont • Designed pixel-perfect, user-centric experiences for the Admin Portal and mobile “Join Now” feature, expanding adoption from SMBs to enterprises and achieving 4+ App Store ratings. • Built scalable, automated design guidelines that empowered partners like AT&T, Telus, BT, and Vodafone to seamlessly white-label RingCentral products with their own branding. • Created a training program to streamline design-to-engineering handoff and automate workflows—reducing time to market for new feature releases. ### Lead Visual Designer / Art director @ Seven Design Jan 2010 – Jan 2013 Spearheaded brand systems, websites, and marketing collateral for brands ranging from Visa to small businesses. • Led zero-to-one product initiatives for Visa’s Practical Money Skills—a global financial literacy program in 40+ countries with 11M+ page views, delivering rich educational content via website and games for teachers, students, and consumers. • Crafted Osmo Nutrition’s brand, website, and UX with athlete storytelling, driving 116% traffic growth and 246% revenue increase. • Crafted brand identities, websites, and marketing assets for Hutchinson Marine Services and Kitsbow, expanding market reach and positioning Kitsbow as a leader in ethical, high-performance gear. ### Art Director @ Turner Duckworth Jan 2010 – Jan 2010 Clients: Coke, Shaklee and Motorola ### Designer / Art Director @ Eleven Jan 2010 – Jan 2010 Designed campaigns for Apple and created pitch materials that helped win BlackRock iShares business. ## Education ### Master of Fine Arts - MFA in Graphic Design Academy of Art University ### BFA in Applied Art Sophia Polytechnic ## Contact & Social - LinkedIn: https://linkedin.com/in/girijadesign - Portfolio: http://girijadesign.squarespace.com - Portfolio: https://medium.com/@girija5178 --- Source: https://flows.cv/girija JSON Resume: https://flows.cv/girija/resume.json Last updated: 2026-04-13