I led end-to-end design for Nova Credit, a fintech startup, designing income and credit verification products that served enterprise clients such as PayPal, Chase, and HSBC, as well as property management partners like Yardi, MRI Software, and AppFolio.

I designed the bank statement upload feature and redesigned the account linking flow, resolving login, trust, and search frictions and boosting overall conversion by 22%. I created a bank or payroll-first income verification approach with a document upload bypass that lifted conversion while mitigating fraud risk for Yardi and MRI Software. I developed the Affordable Housing experience for Yardi, enabling income and asset verification for low-income tenants.

I led accessibility improvements to WCAG 2.1 AA standards, revamped the design system to accelerate delivery, and built standardized Figma and Webflow demos with live widgets, which reduced custom sales demos by 70% and freed design capacity for strategic work.

As a player-coach at xtraCHEF, a restaurant back-office financial operations software acquired by Toast, I led a team of product designers and redesigned key workflows, revamping the accounts payable invoice process to improve efficiency by 60% and enhancing customer onboarding to reduce activation time by 84% and non-starters by 24%.

I implemented the HEART framework and added agile rituals such as stakeholder alignment, design planning, PRDs, and regular design reviews. This foundation supported launches in mobile inventory management, mobile invoice capture, recipe management, bill pay, enhanced dashboards, and bulk product group import, driving lower food costs, time savings, and higher engagement with key reports.

At Shogun, a B2B SaaS startup, I improved the usability and accessibility of Shogun's Frontend product, a B2B e-commerce CMS for Shopify, Magento, and BigCommerce, while mentoring two Senior Product Designers. I enhanced front-end design using agile methods and skill-based resourcing, achieving a 20% productivity increase.

I aligned cross-functional teams around clear OKRs, integrated research-driven insights into roadmap decisions, designed improvements that reduced publishing time by 25%, and streamlined content transfer workflows while implementing safe content deletion mechanisms.

As a player-coach, I led a team of designers and front-end developers at Pixlee, a B2B SaaS startup (now part of Emplifi) that helped brands leverage user-generated content for marketing. I optimized design and review processes, improving development efficiency by 15%, and created responsive gallery features that drove 25%+ conversion rate increases for brands like Morphe, Puma, and Cole Haan.

I designed an influencer app and CRM dashboard that increased signups and enabled social analytics access. I secured leadership buy-in to build Pixlee's design system, established a dedicated UX/UI track in the product roadmap, and introduced a UX Engineering role to bridge design and development.

I executed end-to-end design, participating in all stages from discovery to production and reducing UX debt by 30%. I developed a responsive, accessible component library that improved consistency and reduced design time, laying the foundation for Pixlee’s design system.

I revamped the scheduling experience for direct Instagram Business Account posts, eliminating third-party app usage, and designed a carousel homepage gallery that drove over 100% growth in user interactions. I crafted an Instagram carousel collection with improved UI and interactions, strengthening carousel post distinction.