# Gizem Gaudet > Senior Product Designer Location: New York City Metropolitan Area, United States Profile: https://flows.cv/gizem I'm a Senior Product Designer who connects user problems directly to strategic business outcomes. I've built products across fintech, property management, e-commerce, and marketing, designing everything from financial verification flows to restaurant operations tools to social commerce platforms. My background in business analysis and experience across diverse product domains help me navigate competing stakeholder priorities and turn tradeoffs into practical, actionable solutions. With my front-end knowledge, I design with technical constraints in mind, collaborate with engineers throughout the process, and leverage AI tools for rapid prototyping. I'm most energized by designing products where the impact is real: better flows help people succeed, clearer systems keep businesses running, and thoughtful features create opportunities that didn't exist before. ## Work Experience ### Senior Product Designer @ Nova Credit Jan 2024 – Jan 2025 I led end-to-end design for Nova Credit, a fintech startup, designing income and credit verification products that served enterprise clients such as PayPal, Chase, and HSBC, as well as property management partners like Yardi, MRI Software, and AppFolio. I designed the bank statement upload feature and redesigned the account linking flow, resolving login, trust, and search frictions and boosting overall conversion by 22%. I created a bank or payroll-first income verification approach with a document upload bypass that lifted conversion while mitigating fraud risk for Yardi and MRI Software. I developed the Affordable Housing experience for Yardi, enabling income and asset verification for low-income tenants. I led accessibility improvements to WCAG 2.1 AA standards, revamped the design system to accelerate delivery, and built standardized Figma and Webflow demos with live widgets, which reduced custom sales demos by 70% and freed design capacity for strategic work. ### Product Design Manager @ Toast Jan 2022 – Jan 2023 As a player-coach at xtraCHEF, a restaurant back-office financial operations software acquired by Toast, I led a team of product designers and redesigned key workflows, revamping the accounts payable invoice process to improve efficiency by 60% and enhancing customer onboarding to reduce activation time by 84% and non-starters by 24%. I implemented the HEART framework and added agile rituals such as stakeholder alignment, design planning, PRDs, and regular design reviews. This foundation supported launches in mobile inventory management, mobile invoice capture, recipe management, bill pay, enhanced dashboards, and bulk product group import, driving lower food costs, time savings, and higher engagement with key reports. ### Product Design Lead @ Shogun Jan 2021 – Jan 2022 At Shogun, a B2B SaaS startup, I improved the usability and accessibility of Shogun's Frontend product, a B2B e-commerce CMS for Shopify, Magento, and BigCommerce, while mentoring two Senior Product Designers. I enhanced front-end design using agile methods and skill-based resourcing, achieving a 20% productivity increase. I aligned cross-functional teams around clear OKRs, integrated research-driven insights into roadmap decisions, designed improvements that reduced publishing time by 25%, and streamlined content transfer workflows while implementing safe content deletion mechanisms. ### Product Design Director @ Pixlee TurnTo Jan 2019 – Jan 2021 As a player-coach, I led a team of designers and front-end developers at Pixlee, a B2B SaaS startup (now part of Emplifi) that helped brands leverage user-generated content for marketing. I optimized design and review processes, improving development efficiency by 15%, and created responsive gallery features that drove 25%+ conversion rate increases for brands like Morphe, Puma, and Cole Haan. I designed an influencer app and CRM dashboard that increased signups and enabled social analytics access. I secured leadership buy-in to build Pixlee's design system, established a dedicated UX/UI track in the product roadmap, and introduced a UX Engineering role to bridge design and development. ### Product Designer @ Pixlee TurnTo Jan 2018 – Jan 2019 | Brooklyn, New York I executed end-to-end design, participating in all stages from discovery to production and reducing UX debt by 30%. I developed a responsive, accessible component library that improved consistency and reduced design time, laying the foundation for Pixlee’s design system. I revamped the scheduling experience for direct Instagram Business Account posts, eliminating third-party app usage, and designed a carousel homepage gallery that drove over 100% growth in user interactions. I crafted an Instagram carousel collection with improved UI and interactions, strengthening carousel post distinction. ### UX/UI Analyst @ MathWorks Jan 2016 – Jan 2018 | Natick, MA I led the migration of marketing digital assets to Adobe Experience Manager, enhancing creative team efficiency and also improved the AEM Assets Author UX/UI to enhance the staff's user experience at MathWorks, a company known for developing software like MATLAB for data analysis, visualization, machine learning and more. • Conducted user interviews, documented user stories and business requirements to migrate marketing digital assets from TagTeam to Adobe Experience Manager Assets. • Launched AEM Assets Author UX/ UI enhancements to improve staff's user experience. The author enhancements were implemented to asset workflows, search filters, metadata properties and how users access asset source files. • Documented AEM Assets and Asset Share training resources, revamped AEM Learning Resource Center, trained users and addressed their questions. • Conducted user research and analyzed Web Marketing projects to identify the opportunities to leverage AEM Content Management System for Self-Serve Authoring. • Defined and documented Self-Serve eligibility criteria, presented to Marketing Management Team and led the initiative to increase efficiency in web project requests. • Created a process for adding and modifying PAIC tags, defined metadata for the system as needed, and analyzed the implications when metadata was updated in AEM Assets. • Attended daily stand ups, sprint planning/retrospectives and contributed to reviewing and prioritizing the development backlog, gathered and documented requirements and acceptance criteria for bugs and enhancement stories. ### Director of Operations @ Vector Solutions Jan 2013 – Jan 2016 | Cambridge, MA I played a crucial role in developing TeachPoint's cloud-based Evaluation and Professional Development tracking products for K-12 Teachers and School Administrators. I also led the revamp of customer onboarding and overseeing Support Specialists, contributing to maintaining a consistent 98% Customer Satisfaction rate. • Interviewed stakeholders, documented user stories and created mockups for User Experience initiatives. • Managed projects for school districts, on-boarding, support & training processes, quality and metrics. • Launched major product features and worked with Development Team to coordinate product feature release dates and customer communications. • Led and mentored Operations, Support & Training team. ### Business Analyst @ LogMeIn Jan 2011 – Jan 2013 | Needham, MA I played several pivotal roles at Grasshopper, a startup offering a virtual phone system for small businesses and a product of LogMeIn, a software company specializing in remote access, remote support, and cloud computing solutions. My journey began as a Customer Support Engineer, and I subsequently transitioned into the roles of Business Analyst and Project Manager. This progression not only contributed to the company's significant growth and success but also underscored my own professional growth and adaptability. • Documented Iron Throne user stories and functional requirements. The Iron Throne is an application for Grasshopper’s UK customers to perform their account settings online. • Ensured that the team did not introduce regressions during system changes by documenting as-is/to-be client system interaction scenarios for all client facing tools and applications. • Created and documented Outage Communication Process at Grasshopper for the first time. The Outage Communication Process covers different types of outages from potential service outages for regular maintenance events to unplanned outages. The process allows impacted users and internal customer support staff to be notified proactively and diligently and also alerts support and network operations staff to take necessary actions. • Identified and recommended new services and solutions for future development by performing a highly detailed competitive analysis for the first time. ### Project Manager @ LogMeIn Jan 2010 – Jan 2012 | Needham, MA Grasshopper, LogMeIn • Managed the 855-code release launch and number campaign. The purpose of 855-code release project was to ensure all Grasshopper systems could handle the new 855 toll free number prefix. • Planned and managed the execution of Grasshopper’s ticketing system migration project. • Maintained continuous alignment of project scope with quarterly goals, and made recommendations to modify the milestones to enhance effectiveness toward the quarterly business objectives. • Ensured projects were tracked with end dates, priority levels and milestones. • As a Scrum Master, facilitated and led-off planning meetings, daily huddles, reviews and retrospectives. ### Porting Department Manager @ LogMeIn Jan 2008 – Jan 2010 | Needham, MA Local Number Porting provided Grasshopper customers the service to switch their local phone number service provider while keeping their existing local phone number. The subscribers remaining in the same geographic area can switch from a wireless, wire line, or VoIP provider to any other wireless, wire line or VoIP provider and still keep their existing phone numbers. Grasshopper, LogMeIn • Conducted user research, created low fidelity wireframes and documented the requirements for Grasshopper porting application and online transfer form; defined the process flow to automate 80% of the existing transfer process. • Defined workflow, LNP (Local Number Porting) process and managed the project to launch local number porting at Grasshopper for the first time. • Managed and trained Client Support Engineers on transfer process, ticket execution, and automated porting application and coordinated transition of the numbers department responsibilities. ### Client Support Engineer @ LogMeIn Jan 2006 – Jan 2008 | Weston, MA Grasshopper, LogMeIn • Performed number setup, management, reservation, activation and routing. • Created weekly number transfer status reports and ensured visibility to department metrics. • Resolved escalated customer issues; maintained customer status requests less than 5% of orders opened for toll free and less than 10% of orders opened for local number transfers. • Defined and documented port-in/port-out process and procedures. ## Education ### Master of Science in Information Technology Southern New Hampshire University ### UX/UI Design and Front-End Development Bloc ### Bachelor of Science in Civil Engineering Yıldız Teknik Üniversitesi ### Graphic Design Courses Rhode Island School of Design Continuing Education ### Business Analysis Boston University ## Contact & Social - LinkedIn: https://linkedin.com/in/gizemgaudet --- Source: https://flows.cv/gizem JSON Resume: https://flows.cv/gizem/resume.json Last updated: 2026-03-30