Lead the creative strategy and execution for HP’s Consumer and OMEN Gaming portfolio, encompassing VR, all-in-one PCs, gaming towers, displays, accessories, and special projects. The accessories category spans a diverse range of products, from soft goods like bags to high-performance gaming peripherals, including mice, keyboards, and wireless audio solutions.

Drive innovation from concept to production, establishing a unified creative vision and ensuring alignment across HP. Act as a key design evangelist, influencing stakeholders across business organizations while strengthening HP’s position in the consumer and gaming industries. Collaborate with external partners and communicate design direction to retail partners to drive sell-in and market impact.

Lead and inspire a high-performing creative team based in Palo Alto, working within HP’s global design organization to deliver world-class experiences.

Reporting to the CTO of the Personal Systems Group, I worked in a small, agile team with diverse technical expertise, exploring emerging technologies both within HP and from external venture companies for potential acquisition or partnership. My goal was to develop innovative design platforms and experiences. Additionally, I collaborated with external organizations such as the Mayo Clinic, NASCAR, Corning, and Walt Disney Imagineering to drive new business and design opportunities.

As part of Samsung's Global Design Center—Samsung's internal design consultancy—I worked across a diverse range of platforms, focusing on strategic initiatives that represented the North American perspective. Collaborating with a multidisciplinary team from various technical backgrounds, I contributed to forward-thinking design strategies. This role also marked my first experience with extensive international travel, where I gained deep insights into high-volume manufacturing and the intricacies of detailed component design within Samsung.

Designed a diverse range of products spanning medical devices, consumer electronics, business technology, and conceptual projects for marketing initiatives. Collaborated with leading clients, including HP, Oral-B, Sony, SanDisk, Becton Dickinson, Polaroid, Cisco Systems, and Linksys.

This formative chapter provided an incredible opportunity to work within a highly creative and collaborative team, where adaptability and teamwork were essential. Each project brought unique challenges, requiring a deep understanding of context and the ability to maximize creative energy. Fast-paced sprints and agile workflows were integral to the design process, fostering innovation and efficiency.

fabricated prototypes part-time