# Gloria Li

> Senior UX Content Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/gloriali

I’m Gloria, a storyteller exploring innovative ways to combine creative writing with behavioral psychology. 

I am a senior UX writer in San Francisco producing robust content for global consumers. I thrive in an Agile environment with designers, developers, and project managers while helping develop content strategies.

I love meeting new people. Feel free to say hello and connect! 

Specialties: Information Architecture | S1 & S2 Neuroscience | Accessibility | User Research

## Work Experience
### Senior UX Content Designer @ Meta
Jan 2024 – Present | Menlo Park, CA

### Content Designer V @ WhatsApp
Jan 2024 – Jan 2024 | Menlo Park, California, United States
Via Rose International

### Senior UX Writer @ Google
Jan 2022 – Jan 2023 | San Francisco Bay Area
Via IntelliPro Group

### UX Content Designer @ Meta
Jan 2022 – Jan 2022 | Menlo Park, California, United States

### UX Content Designer @ Wells Fargo
Jan 2021 – Jan 2022 | San Francisco, California, United States

### UX Content Strategist @ BMO Financial Group
Jan 2021 – Jan 2021 | Toronto, Ontario, Canada

### Digital Content Lead @ Horizn
Jan 2020 – Jan 2021 | Toronto, Ontario, Canada
• Lead a team of writers and designers towards meeting client requirements while balancing internal processes and expectations.
• Provide strategic creative insights to clients and mandates internal and external stakeholders while reviewing and editing digital content.
• Work with senior project managers to understand the boundaries of what’s possible, and pushing from there.
• Developing and implementing standard guidelines for international banks that incorporates adaptive tones to suit a range of different clients and industries.
• Writes compelling copy for interactive banking products such as mobile apps, UI task-related text, brand guidelines, alert or error messaging, in-product help, micro-copy, product positioning, and web content.
• Proactively audits existing copy within the product and identifies opportunities for improvement.

### Digital Content Writer @ Horizn
Jan 2020 – Jan 2020 | Toronto, Ontario, Canada
• Proactively audits existing copy within the product and identifies opportunities for improvement.
• Writes compelling copy for interactive banking products such as mobile apps, UI task-related text, brand guidelines, alert or error messaging, in-product help, micro-copy, product positioning, and web content.

### Junior Digital Content Writer @ Horizn
Jan 2019 – Jan 2019 | Toronto, Canada Area
• Writes clear, concise, and conversational copy for product flows.
• Developing standard guidelines for international banks that incorporates adaptive tones to suit a range of different clients and industries.

### Creative Lead @ Phase Shift
Jan 2016 – Jan 2019 | Toronto, Ontario, Canada
Platform for ordinary people to share their ideas and stories with their community. Phase Shift allows individuals to spread knowledge to their surrounding community through a respectable platform as we aim to create a conference framework which showcases local talent.


## Education
### Equity in Gender, & Leadership, Business/Commerce, General
University of California, Berkeley, Haas School of Business

### Bachelor of Arts - BA in English Language and Literature, General
Durham University

### Bachelor’s of Arts (Honours) - BAH in English Literature and Psychology
Queen's University


## Contact & Social
- LinkedIn: https://linkedin.com/in/thegloriali
- Portfolio: https://thegloriali.com/

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Source: https://flows.cv/gloriali
JSON Resume: https://flows.cv/gloriali/resume.json
Last updated: 2026-04-13