# Golbie A. > Senior Product Designer • Making Complex Systems Human • Design Systems • Accessibility • 10 Years Experience Location: San Francisco, California, United States Profile: https://flows.cv/golbie Senior Product Designer with a decade of experience making complex software easier to use. I focus on building design systems that help teams work faster, ensuring accessibility isn't an afterthought, and understanding users through research. Studying Cognitive Science at UCLA taught me how memory, perception, and attention work, knowledge which I use to inform design choices. I've worked across industries from tax compliance to AI startups, always with the goal of designing experiences that respect users' time and intelligence. ## Work Experience ### Senior Product Designer @ CSI Companies Jan 2023 – Present | San Francisco, California, United States Senior product designer for enterprise tax and compliance software within a 25-person UX organization. Design for complex regulatory products serving tax professionals across 20-50 person cross-functional teams. • Design Systems: Own enterprise design system serving 6+ product teams and 25+ designers, reducing design-to-dev handoff time by 30%. Built comprehensive component library and elevated accessibility from 60% to 95% WCAG 2.1 AA compliance • Product Design: Designed enterprise dashboards for tax compliance workflows, reducing user error rates by 20%. Led cross-platform notification system unifying alerts across 5+ products (iOS, Android, web) • Delivery Excellence: Streamlined design discovery process through rapid prototyping and early stakeholder alignment, reducing iteration cycles and accelerating time-to-market • Research & Mentorship: Conduct usability testing with tax professionals, facilitate meetings with stakeholders, and mentor 3 junior designers Tools: Sketch, Azure DevOps, Abstract, Microsoft Teams ### UX Designer @ CSI Companies Jan 2022 – Jan 2023 | Boston, Massachusetts, United States ### Founding Designer @ Wildberry Design Jan 2020 – Jan 2023 | Los Angeles County, California, United States Co-founded design consultancy providing brand strategy, UX design, and web development for startups and small businesses. Led end-to-end design from strategy through launch. NOTABLE CLIENT PROJECTS • Themis AI (MIT CSAIL Startup): Led complete brand identity and digital presence for AI safety startup during launch phase. Designed logo, visual system, Webflow website, and Keynote presentation system. Translated complex AI transparency concepts into accessible visuals, enabling successful early fundraising and driving waitlist signups • zeroRISC (Security Startup): Created full brand identity and WordPress website for open-source silicon security company founded by Google OpenTitan contributors. Developed visual system bridging hardware-rooted security with cloud services, increasing investor interest and accelerating partnership conversations • Delivered responsive website design and development for additional clients using WordPress, Webflow, and Figma RESEARCH & STRATEGY • Recruited and managed user research studies with 10,000+ participants across multiple projects • Conducted usability testing, user interviews, and surveys to inform product strategy • Facilitated client workshops and design sprints Tools: Figma, WordPress, Webflow, Keynote, Adobe Creative Suite, Airtable ### Digital Designer @ Le Sangreal Jan 2017 – Jan 2021 | Malibu Contract position providing digital design and information architecture services alongside full-time roles. • Designed digital solutions and information architecture for a luxury events company during rapid growth and pandemic transition. • Designed Airtable database solutions for client files with custom workflows, reducing file retrieval time by 60% • Developed information architecture for client management system • Created remote or hybrid event experiences and digital strategy during COVID-19 pandemic transition • Trained team members on information management and process automation Tools: Airtable, Figma, Adobe Creative Suite, Engaged.app ### UX/UI Designer @ Abbyson Jan 2018 – Jan 2020 | Greater Los Angeles Area Designed e-commerce user experiences for a furniture retail company with 1,200+ product catalog. • Created site maps, user flows, wireframes, and high-fidelity mockups for e-commerce redesign • Designed responsive product pages, category pages, and checkout flow optimized for mobile • Led product upload project: delivered 1,200+ products in 2 weeks vs. estimated 3-month timeline, improving team efficiency by 80% • Collaborated with product managers and developers through iterative design reviews Tools: Sketch, InVision, Adobe Creative Suite, WordPress, WooCommerce ### Marketing & User Engagement Specialist @ CultureGap LA Jan 2017 – Jan 2020 | Greater Los Angeles Area Applied behavioral marketing and audience research to promote cultural events across diverse demographics, developing skills in user psychology and data-driven optimization that now inform product design work. • Conducted audience segmentation and targeting for 20+ digital campaigns across cultural demographics • A/B tested messaging and channels using HubSpot, Hootsuite, and Mailchimp to optimize engagement • Collaborated with multilingual teams to understand cross-cultural user needs and preferences • Analyzed user behavior metrics to improve conversion rates and campaign performance Tools: HubSpot, Hootsuite, Mailchimp, Asana, Social Media Analytics ### Behavioral Therapist @ Learning and Behavioral Center Jan 2017 – Jan 2018 | Tarzana, California Conducted behavioral research and assessment for individuals on the Autism Spectrum (Ages 4-14), developing expertise in user observation, needs assessment, and inclusive design principles. • Conducted functional behavior assessments and preference studies to understand needs and capabilities • Designed evidence-based interventions using systematic observation and data analysis • Applied behavioral psychology principles to create accessible learning experiences • Developed foundation in accessibility and inclusive design now applied to WCAG 2.1 AA compliance work Tools: Behavioral assessment protocols, Data analysis, Statistical methods ### Research Apprentice @ UCLA Psychology Department Jan 2015 – Jan 2017 | Los Angeles, California Conducted HCI research on visual perception and information processing, research that now informs UX design approach to information hierarchy and cognitive load. • Investigated spatiotemporal integration and how users perceive visual information in interfaces • Designed and executed experimental studies with 50+ participants • Performed statistical analysis using SPSS, Matlab, and R ## Education ### Bachelor of Science - BS in Cognitive Science UCLA ### Certificate in User Experience Design UCLA Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/gbazizi - Website: https://gbazizi.com - Website: https://uxfol.io/examples/039fc19f/Tinder-Redesign-Project --- Source: https://flows.cv/golbie JSON Resume: https://flows.cv/golbie/resume.json Last updated: 2026-04-08