# Golnaz Baharnouri > Design Systems Designer @FedEx Dataworks | Scalable, accessible solutions for global supply chain & e-commerce Location: Berkeley, California, United States Profile: https://flows.cv/golnaz I’m a product designer with over 10 years of experience in UX, UI, and visual design. With a graphic design background and a user-centered approach, I create impactful experiences for both B2B and B2C organizations. My strengths include building scalable design systems, enhancing usability, and fostering cross-team collaboration. As a Senior Product Designer at WM, I led projects like the Driver Assist app, mobile app, and WM’s responsive website. I also audited the customer-facing design system, refining 150+ components for brand consistency. Additionally, I boosted work quality by 25% through training five contract designers and earned company-wide recognition for launching a summer internship program. At General Motors, I improved the web-based design system’s information architecture, increasing component discoverability by 6% and developing frameworks that reduced design turnover time by 18%. Outside of work, you’ll find me camping in the great outdoors or traveling to new destinations, exploring different cultures. Skills: Wire framing, Prototyping, User Experience Design, User Interface Design, Visual Design, Design Thinking, User Flows, Card Sorting, Information Architecture, Usability Testing | Component Building | Scalable Design System Tools: Figma, FigJam, Sketch App, Adobe XD, Adobe CC, InVision, Microsoft Office, Microsoft Teams ## Work Experience ### Senior product designer, design system @ FedEx Dataworks Jan 2025 – Present | United States ### Senior Product Designer | Apps, Responsive Web, Design System @ WM Jan 2021 – Jan 2024 | United States • Created user-centered experiences for key products, including an in-vehicle app, mobile app, and responsive website, improving usability metrics. • Identified inconsistencies within the customer facing design system and proposed actionable strategies to refine over 150 UI components, enhancing collaboration among design and engineering team. • Trained and mentored 5 contract designers, improving work quality and alignment with WM branding standards by 25%. • Supervised comprehensive summer internship program, offering mentorship and training to 2 product design interns, earning company-wide recognition. Tools: Sketch App, Figma, Invision, Adobe Creative Suite, Jira Board, Microsoft Office ### User Experience Designer | Design System @ General Motors Jan 2021 – Jan 2021 | United States • Streamlined GM’s web-based design system by leading card sorting sessions and improving the information architecture, resulting in a 6% improvement in component discoverability. • Expedited design turnover by 18% through building flexible, responsive component frameworks. Tools: Sketch App, Sublime Text, Card Sorting, Optimal Workshop, Microsoft Teams ### SaaS Product Designer( User Experience, User Interface, visual design) @ Partners in Sustainability Integration Jan 2019 – Jan 2021 | Berkeley, California, United States • Shaped a SaaS platform for small and medium-sized companies to manage energy, water, and waste up to 40% more sustainably. • Launched a comprehensive design system featuring over 100 UI components and defined visual guidelines, ensuring a cohesive user experience. Tools: Adobe XD, Figma, Design System, Zero Height ### User Experience Design Immersive Apprentice- BayCHI Website Redesign @ General Assembly Jan 2019 – Jan 2019 | San Francisco Bay Area Designed hi-fi wireframes and prototypes for a mobile-responsive website to increase the number of attendees to events • Analyzed, visualized, and communicated research insights through personas, journey maps, and site maps • Created lo-fi wireframes based on the insights, ran usability testing and iterated wireframes ### User Experience Design Immersive Apprentice- Vigilant Assist @ General Assembly Jan 2019 – Jan 2019 | San Francisco Bay Area Prototyped a chat-based solution for a medical alert system to resolve service friction points and increase satisfaction rate • Gathered research insights and synthesized them as personas, journey maps, and conversation flows • Provided a service blueprint to showcase service pain points • Designed interactive prototypes of dialog flows and ran usability testing leading to a high satisfaction rate ### Visual Designer- Digital Marketing @ First Source Arya Solutions LLC Jan 2018 – Jan 2019 | Tehran Province, Iran • Boosted user engagement by 6% by designing engaging marketing materials and UI elements. • Managed 5 end-to-end projects that resulted in a 6% boost in productivity, earning company-wide recognition. • Established design hand-off best practices with the development team, enhancing productivity by 10%. ### Art Director @ Liam Jan 2017 – Jan 2018 | Tehran Province, Iran Led a design team to develop creative concepts for 3 advertising campaigns from ideation to execution • Held daily stand-ups and weekly check-ins with team members to ensure the quality of deliverables while meeting project deadlines • Ran design studios during the ideation phase of each project ### Freelance Graphic Web Designer @ REI Build Up Jan 2016 – Jan 2017 | Oakland, CA Designed visual identity package including a visual guideline, logo redesign, and corporate setting • Developed branding by designing marketing flyers and banners • Designed a responsive website for the business to expand the business ### Visual Designer | Print, Web, Social Media @ United for Iran Jan 2015 – Jan 2017 | Berkeley, California Improved and established new visual guideline used for all print, web, and social media purposes • Delivered projects such as app logos and social media posts from ideation to execution on tight deadlines ### Freelance Graphic Designer @ Golestan Kids Jan 2016 – Jan 2017 | Berkeley, CA Designed an annual report e-book to communicate Golestan kids’ achievements and goals to the board members and possible donors ### Freelance Graphic Designer @ Kiyasa Group Jan 2014 – Jan 2016 | Berkeley, California Developed the branding by designing a series of visually consistent templates for product catalogs • Designed marketing material to strengthen the brand’s relationship with its customers ### Freelance Graphic Designer @ Partners in Sustainability Integration Jan 2014 – Jan 2014 | Berkeley, California Designed company's branding style guide including logo, colors, fonts, and business card ### Freelance Graphic Designer @ Maan Architecture Co. Jan 2013 – Jan 2013 | Tehran, Iran Designed visual identity package including logotype, colors, and fonts • Developed the branding package including business cards, letterhead, letter envelope, and CD envelope ### Freelance Graphic Design @ Ensh va Nevisandegi Magazine Jan 2013 – Jan 2013 Designed page layouts of the acclaimed literary magazine while collaborating with content writers and copywriters and illustrators. ### Graphic Designer @ Elmi Farhangi Publishing Co. Jan 2010 – Jan 2012 | Tehran Province, Iran Designed children book layouts and covers • Collaborated with international illustrators for children book designs • Supervised the print production of children books ## Education ### User Experience Design General Assembly ### Associate of Arts (A.A.) in Graphic Design TAFE NSW ## Contact & Social - LinkedIn: https://linkedin.com/in/golnazbaharnouri - Portfolio: https://golnazbn.com --- Source: https://flows.cv/golnaz JSON Resume: https://flows.cv/golnaz/resume.json Last updated: 2026-04-13