I have worked as an Art Director and Graphic Designer, specializing in data-driven creative marketing for the video game and consumer goods industries. My expertise includes collaborating with cross-functional teams to design and execute comprehensive digital and print marketing campaigns.
Experience
2024 — Now
2023 — 2024
2023 — 2024
San Francisco Bay Area
• Consistently met time and budget goals by effectively leading a team of Graphic Designers, Motion Graphics Artists, 3D Artists and Graphic Production Artists to produce promotional assets for top-selling and award-winning Ubisoft IPs such as Assassin’s Creed, Star Wars Outlaws, and Prince of Persia.
• Proactively collaborated with Brand and Project Managers to provide consultation, guidance, and
problem-solving to external agencies in the development of digital and print key art and marketing assets.
• Created brand marketing toolkits for family-targeted and core-gamer-targeted games, ensuring consistency across all brand touchpoints. This initiative increased efficiency and output by 100%, significantly reducing internal and external revisions, approval, and development times.
• Successfully designed marketing assets for high-profile titles on social media platforms, such as YouTube, Instagram, TikTok; and, online stores incl. Amazon, GameStop, Microsoft, PlayStation, Nintendo, Epic, etc.
• Working closely with the Creative Director, developed briefs, workflows, and guidelines that led to a 30% reduction in operational costs and an 80% improvement in project delivery timelines.
2019 — 2023
2019 — 2023
San Francisco Bay Area
• Collaborated with the Partner Marketing Team and led a team of Graphic Designers to revamp the Amazon Ubisoft Store. With the new design, the Ubisoft Brand Store increased its new followers by 80%.
• Increased sales (35%) of Just Dance 2021, Ubisoft's #1 family-targeted franchise game, by developing a 360° marketing campaign and art directing announcement trailer and TV commercial in collaboration with creative agencies, in-house Video Team and Producer.
• Specializing in licensed games, successfully delivered marketing assets for Ubisoft's AAA licensed video games by partnering with cross-functional teams and meeting their strict turnaround time and multiple levels of approvals requirements.
• Worked with the Creative Director in recruiting and onboarding a team of Graphic Designers and
Production Artists both in-person and remotely across the US, Canada, and the Philippines.
2016 — 2019
2016 — 2019
San Francisco Bay Area
• Successfully pitched and won the competition with outside agencies on key art ideation for Watch Dogs
Legion. Coordinated and led the 3D artists and Graphic Designers to develop the key art and design
toolkit, print and digital marketing assets for Standard, Gold, and Ultimate game editions.
• Partnered with in-house copywriter and Social Media team to develop a TV commercial, social content photography, and influencer campaign for Just Dance 2019. This led to the highest engagement in Just Dance social media history: 47 million total video views, 4.7 million influencers video views, and 103k UGC videos created by fans.
• Proactive in learning and growth opportunities, worked closely with the Associate Creative Director to
expand my knowledge in marketing communications for Ubisoft’s blockbuster titles, such as Assassin’s
Creed and Far Cry.
2011 — 2016
2011 — 2016
• Art directed Illustrators, 3D Artists, and Photographers to develop concept and branding, packaging,
out-of-home/retail, digital art, and other assets for family-targeted game titles, including Just Dance,
Rabbids, Child of Light, Rocksmith 2014, and Star Trek.
• Developed a 360° marketing campaign in collaboration with the Marketing Team and Sony to ensure visual accuracy of the video game key art and trailer for Smurfs 2:The Video Game.
Education
Art and Architecture Azad University