# Gordon Wells > Staff UX Designer at Google Location: San Francisco, California, United States Profile: https://flows.cv/gordonwells Using design and innovation methods, I work to ensure my team delivers solutions that solve people's problems and create value for the business. I have been leading digital product and service launches for over 15 years at Inc. 500 growth startups and on corporate innovation teams in Fortune 100 companies. My work in startups has contributed to 3 successful exits. ## Work Experience ### Staff UX Designer @ Google Jan 2025 – Present | San Francisco, California, United States ### Senior UX Designer @ Google Jan 2021 – Jan 2025 | San Francisco, California, United States ### Lead Product Designer, Allstate Identity Protection @ Allstate Jan 2019 – Jan 2021 | Chicago, IL Led design and innovation projects in consumer privacy and identity protection for Allstate Identity Protection, formerly known as InfoArmor. In early 2019, I was hand-selected by Allstate's Chief Marketing Officer to join a small team that defined the corporate strategy. Allstate's Transformative Growth Plan was announced in Dec 2019. ### Lead Innovation Product Designer, Allstate Digital Ventures @ Allstate Jan 2017 – Jan 2019 | Chicago, IL At Allstate Innovation and Allstate Digital Ventures, I led design and innovation projects for Allstate’s big bet in consumer data privacy. Our work led to the $525M acquisition of InfoArmor in 2018. In 2019, our team merged with InfoArmor, which is now known as Allstate Identity Protection. ### Advisor, Product Management & Design @ The Shrink Space Jan 2017 – Jan 2019 | New York, NY Advised an early stage startup, working to connect college students with psychologists and therapists to improve mental health outcomes. We partner with over 25 university counseling centers across the country including Stanford University, Georgetown University, University of Arizona, and University of Portland. The Shrink Space was acquired by ProtoCall Services in Nov 2020. ### Human-Centered Digital Designer, Innovation Center of Excellence @ UnitedHealth Group Jan 2016 – Jan 2017 | Chicago, IL The Innovation Center of Excellence is a small team within the Fortune 100 organization that designs and develops breakthrough innovations. In my role within the human-centered design studio, I was an internal consultant, developing innovation strategies, service models, and digital products. ### Senior Interaction Designer @ Yodle Jan 2013 – Jan 2015 | New York, New York Yodle provides SaaS marketing automation products to 58,000+ local service businesses, including Maaco, Merry Maids, and Miracle Ear. In 2015, Yodle filed for IPO but it was ultimately acquired by Web.com (NASDAQ:WEB) for $342MM in 2016. • Led digital development projects through problem definition, design strategy, design planning, and experience design. Select methods used include user research, problem reframing, project plans, customer journey maps, process flows, user flows, site maps, wireframes, prototypes, and user testing. • Established our design planning framework that empowered designers to align stakeholders on business and user goals. Used data to inform decisions, prioritize features, and measure success. ### Product Manager, Customer Experience & Ad Network Distribution @ Yodle Jan 2011 – Jan 2013 | New York, New York • Managed agile, cross-functional teams of 6-10 through discovery, strategy, design, development, and implementation for multiple product launches. • Developed our mobile product strategy and aligned senior leadership on my recommendations. As a result, we received the “Mobile Champion Award" from Google and recognition from CIO 100. ### Product Manager, Customer Experience @ Fishbowl Inc. Jan 2008 – Jan 2011 | Alexandria, Virginia Fishbowl provides customer acquisition and retention SaaS marketing products to food-service businesses, including Chili’s, Dairy Queen, Smoothie King and Arby’s. It has been recognized on Inc. 500 and 5000 lists three times. In 2017, Fishbowl was acquired by Symphony Technology Group. • Managed an agile cross functional team of 8+ through discovery, strategy, design, development, and implementation. • Conducted all UX activities, including user research, flows, wireframes, and UI design ### Client Services & Associate Product Manager @ Fishbowl Inc. Jan 2007 – Jan 2008 | Alexandria, Virginia • Joined an internal “startup” team of 6 to scale our first SaaS product from 200 to 2,000 clients. • Developed product management skills, managing projects under the VP of Product. ## Education ### Master of Design Methods (MDM) in Design Strategy and Innovation Institute of Design (ID) Jan 2015 – Jan 2016 ### Continuing Education in Graphic Design School of Visual Arts Jan 2014 – Jan 2014 ### Bachelor of Science (BS) in Hotel, Restaurant, & Institutional Management Penn State University Jan 2002 – Jan 2006 ## Contact & Social - LinkedIn: https://linkedin.com/in/gogordo - Portfolio: http://hellogordonwells.com - Portfolio: http://yodle.com - Portfolio: http://allstateidentityprotection.com - GitHub: https://github.com/gawells - Facebook: https://facebook.com/gogordo --- Source: https://flows.cv/gordonwells JSON Resume: https://flows.cv/gordonwells/resume.json Last updated: 2026-03-30