Driving design strategy and experience architecture for the next generation of AI-powered media on Meta wearables.

Led high-priority innovation projects focused on creating new social experiences that bring people closer together, including modernizing the Facebook Feed and Threads growth.

Designed cohesive systems and intuitive patterns to unify and elevate the Facebook experience across surfaces for 3B+ users.

Lead designer for mobile team and launched the app 0-to-1, enabling homeowners to receive live AR-powered video support for home appliances.

Led end-to-end mobile experience—from user research and flows to visual design and handoff.

Launched a key two-way video feature that allowed agents to see the customer’s camera feed, creating a more personal and connected support experience.

Collaborated cross-functionally to ship thoughtful, high-impact features that improved customer satisfaction and engagement.

Led end-to-end product design for 3 AI/IoT-powered supply chain applications across desktop, mobile, and web platforms.

Designed and launched an AI-driven ‘Pallet Detection’ app using deep learning (TensorFlow) in close collaboration with data scientists.

Created intuitive interfaces that translated complex tech into seamless user experiences, boosting usability and product clarity.

Delivered 65% performance improvement and achieved 95% user satisfaction post-launch.

Served as the company’s first UX Architect, leading design strategy through qualitative research, user testing, and iteration.

• Crafted the overall brand’s visual identity, story, main website, and marketing materials.

• Orchestrated creative direction of the interior design.

Directed end-to-end UI/UX design of a start-up e-commerce eyewear site created by The Lab (premier prescription lens lab)

• Drove and wrote epics for MVP roadmap by studying user behavior from interviews and created storyboards to communicate the findings

• Created all the visuals including illustrations, branding, packaging, e-marketing, and promotional videos

• Led user experience design to re-design the global website, and created 4 internal applications

• Directed visual design of international websites for 43 offices in 36 countries, as well as magazine ads, social network images, e-marketing, and promotional videos.

• Created an Artist Catalog and a marketing website that was used to scout top Billboard Artists as well as rising independent artists.

• Spearheaded design for all aspects of social media design and increased social media following

• Directed 2 promotional videos for a startup company.

• Designed and animated for TV bumpers and celebrity interviews.

• Storyboarded, designed, illustrated, and animated commercials and documentary films for the nation’s top entertainment companies.

• Developed the storyboard

• Directed both live action and animation part of the film

2nd Assistant Camera, DIT, Production Assistant, Camera Intern