• Overhauled core product, resulting in a 5x increase in weekly active users and 2.5x sustained growth.

• Enhanced week-1 retention rates from ~6% to 9-10% through iterative design improvements.

• Led a consumer-focused landing page redesign, doubling activation funnel conversion rates.

• Conducted 10+ user experiments on AI-human interaction, developing a task card framework for multithreaded AI output.

• Leading a team of developers and product designers to create software solutions for nonprofits