Faith-based e-commerce brand offering scripture-inspired wall art for families

• Led the end-to-end design process, including user research, branding, product development, and responsive UI design

• Launched and optimized a mobile-first e-commerce site, resulting in a 14% increase in user engagement

• Applied analytics insights to streamline shopping flows, reduce friction, and improve checkout rates.

• Built and maintained a scalable UI kit and design system using Figma and Illustrator

• Conducted usability testing, A/B testing, and analyzed behavioral data to inform design iterations

• Improved conversion rates by simplifying navigation, optimizing task flows, and refining mobile layouts

Led complete digital transformation for BARC Animal Rescue, a nonprofit serving stray animals in Bhutan, starting from zero resources to create a conversion-focused web presence that increased online donations.

• Brand Identity: Developed logo, color system, typography, and comprehensive brand guidelines from scratch (no existing brand materials)

• Information Architecture: Reorganized scattered content into strategic user journeys for donors, volunteers, and foster families

• UX/UI Design: Designed a complete mobile-first website in Figma with a focus on nonprofit donation psychology

• Content Strategy: Rewrote donor-focused copy emphasizing impact and emotional connection

Increased online donation conversions through a friction-free giving experience

• Built a sustainable design system enabling BARC to maintain brand consistency independently

A gamified app helping young learners engage with the Korean language through bite-sized storytelling games.

• Designed and prototyped multi-level game flows tailored for young learners with short attention spans.

• Facilitated and moderated in-person usability studies with language learners.

• Managed participant recruitment, screening, scheduling, and correspondence for multiple study sessions.

• Tracked study progress and metrics, provided timely updates, and proactively raised issues to stakeholders.

• Created low-to-high fidelity mockups for onboarding, mini-games, and lesson screens

• Collaborated with developers and stakeholders to iterate on UX decisions and improve learning effectiveness

Supported digital product adoption and enhanced customer experience for retail banking clients

• Onboarded customers to mobile and online banking platforms

• Identified usability gaps in account access and bill pay flows, advocating for UX improvements

• Gained deep knowledge of financial products, regulatory requirements, and customer trust-building

Transformed a struggling café into a profitable, community-driven brand

• Rebranded the business, redesigned all customer touchpoints, and led digital marketing efforts

• Increased annual revenue by 300% through customer-focused experience design and process optimization

• Developed branded menus, signage, and marketing assets aligned with local community values