# Grace Kwak

> UX Designer with Banking & E-commerce Experience | Turning User Insight into Business Impact

Location: Dublin, California, United States
Profile: https://flows.cv/gracekwak1

I'm a UX designer who's walked in both the user's and the business owner's shoes.

I turned a failing café into a profitable business with 300% revenue growth by redesigning the entire customer experience. I worked as a personal banker at Wells Fargo, helping customers navigate complex financial tools every day. Now I design digital products that solve real problems and drive measurable results.

This background gives me something rare: I understand users from real-world experience, not just research reports. I know what it's like to watch conversion rates drop and have to fix them. I know what makes people trust (or abandon) a financial product. I know the pressure of balancing beautiful design with business constraints.

I design products that users love, and businesses profit from. 
Let's connect!

## Work Experience
### Product Designer @ Bible Art For You
Jan 2021 – Present
Faith-based e-commerce brand offering scripture-inspired wall art for families
• Led the end-to-end design process, including user research, branding, product development, and responsive UI design

• Launched and optimized a mobile-first e-commerce site, resulting in a 14% increase in user engagement

• Applied analytics insights to streamline shopping flows, reduce friction, and improve checkout rates.

• Built and maintained a scalable UI kit and design system using Figma and Illustrator

• Conducted usability testing, A/B testing, and analyzed behavioral data to inform design iterations

• Improved conversion rates by simplifying navigation, optimizing task flows, and refining mobile layouts

### UX/UI Designer @ Bhutan Animal Rescue and Care
Jan 2025 – Jan 2026
Led complete digital transformation for BARC Animal Rescue, a nonprofit serving stray animals in Bhutan, starting from zero resources to create a conversion-focused web presence that increased online donations.

• Brand Identity: Developed logo, color system, typography, and comprehensive brand guidelines from scratch (no existing brand materials)

• Information Architecture: Reorganized scattered content into strategic user journeys for donors, volunteers, and foster families

• UX/UI Design: Designed a complete mobile-first website in Figma with a focus on nonprofit donation psychology

• Content Strategy: Rewrote donor-focused copy emphasizing impact and emotional connection
Increased online donation conversions through a friction-free giving experience

• Built a sustainable design system enabling BARC to maintain brand consistency independently

### UX UI DESIGNER @ The Konix – Korean Language Learning App
Jan 2025 – Jan 2025
A gamified app helping young learners engage with the Korean language through bite-sized storytelling games.

• Designed and prototyped multi-level game flows tailored for young learners with short attention spans.

• Facilitated and moderated in-person usability studies with language learners.

• Managed participant recruitment, screening, scheduling, and correspondence for multiple study sessions.

• Tracked study progress and metrics, provided timely updates, and proactively raised issues to stakeholders.

• Created low-to-high fidelity mockups for onboarding, mini-games, and lesson screens

• Collaborated with developers and stakeholders to iterate on UX decisions and improve learning effectiveness

### Personal Banker @ Wells Fargo
Jan 2018 – Jan 2021 | Pleasanton, California, United States
Supported digital product adoption and enhanced customer experience for retail banking clients
• Onboarded customers to mobile and online banking platforms

• Identified usability gaps in account access and bill pay flows, advocating for UX improvements

• Gained deep knowledge of financial products, regulatory requirements, and customer trust-building

### Brand Designer / Operation Manager @ Grace Deli and Cafe
Jan 2011 – Jan 2017 | San Jose, California, United States
Transformed a struggling café into a profitable, community-driven brand
• Rebranded the business, redesigned all customer touchpoints, and led digital marketing efforts

• Increased annual revenue by 300% through customer-focused experience design and process optimization

• Developed branded menus, signage, and marketing assets aligned with local community values


## Education
### Bachelor of Arts - BA in Graphic Design
San José State University

### UI/UX Design for AI Products
Stanford Online

### UX Design Certificate in UX Design
CareerFoundry


## Contact & Social
- LinkedIn: https://linkedin.com/in/grace-ji-kwak
- Portfolio: https://www.gracekwakdesign.com/

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Source: https://flows.cv/gracekwak1
JSON Resume: https://flows.cv/gracekwak1/resume.json
Last updated: 2026-04-13