# Grace Kwon

> Service Design @Spotify

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/gracekwon

Hi! Grace here 👋 I’m a systems thinker who doesn’t lose sight of the human story. At Spotify, I design services across music, podcasts, and audiobooks—crafting moments of delight for artists, creators, and authors.

Before Spotify, I led human-centered design work for organizations like National Geographic, the Gates Foundation, SAP, and the United Nations by using service design to shape perception, influence behavior, and inform policy.

Alongside my practice, I teach Mapping & Visualization at the School of Visual Arts, where I help graduate students make sense of complexity and tell stories that move people.

## Work Experience
### Service Design Lead @ Spotify
Jan 2025 – Present | New York, United States
Leading service design for projects focused on platform integrity across Spotify’s music, podcast, and audiobook verticals. Partnering with teams across Ads, Monetization, Legal, Licensing, Content Protection, Engineering, and Design to define problem spaces, deliver insights, and shape both 0→1 and 1→100 product and service strategies.

### Senior Service Designer @ Spotify
Jan 2022 – Jan 2025 | New York City Metropolitan Area
- Led business transformation projects by facilitating cross-functional collaboration during major acquisitions and service consolidations (100 to 1).
- Spearheaded service design initiatives across Music and Audiobook Verticals, collaborating with Licensing, Product, Finance, and Editorial teams to launch and scale partner facing tools such as Spotify for Authors, Spotify for Publishers, Spotify for Creators, and Spotify for Music Providers.
- Led the Service Design Guild, driving thought leadership, mentorship, and cross-functional collaboration to elevate service design across Spotify’s ecosystem.

### Faculty Lecturer @ School of Visual Arts
Jan 2024 – Present | New York, New York, United States
Teaching Mapping & Visualization in the MFA in Design for Social Innovation program, developing future designers’ ability to think systematically and apply systems-based approaches to social challenges through mapping and information architecture.

### Senior Strategist @ Purpose PBC
Jan 2021 – Jan 2021 | New York City Metropolitan Area
- Led brand research and storytelling strategies for clients including National Geographic
and the Bill & Melinda Gates Foundation.
- Collaborated with experts in behavioral science, economics, and communications to
design, test, and launch an incubator supporting 28 national nonprofits that are alleviating
poverty through narrative change.

### Strategist @ Purpose PBC
Jan 2020 – Jan 2021 | New York City Metropolitan Area
Built frameworks that enable shifts in perceptions, behaviors, and policies by engaging 120+ stakeholders, translating qualitative insights into effective campaign strategies.

### Design Strategist @ SAP
Jan 2016 – Jan 2018 | Seoul, South Korea
- Designed frameworks and led the UX strategy to evangelize and train government agencies—including the Department of Education and Ministry of National Defense—in human-centered design, supporting B2G enterprise pre-sales and sales efforts.
- Co-designed civic tech solutions with clients such as SK, Hyundai, and Google Korea – aligning public and private sector stakeholders in social innovation efforts.
- Partnered with over 10 universities to train 800+ students in design thinking as part of SAP Innovation Lab’s partnership with higher ed.

### Design Researcher @ UN Habitat
Jan 2015 – Jan 2016 | Seoul
- Led a team of designers and researchers to develop a groundbreaking educational program for UN-Habitat
- Pioneered a historic dialogue between young North Korean refugees and South Korean teens, co-designing an innovative educational experience envisioning the first day of school in a united Korea
- Curated an engaging exhibition to share the research process with activists, educators, and futurists, sparking meaningful discussions and promoting progressive ideas

### Video Journalist @ Ministry of Foreign Affairs, Republic of Korea
Jan 2015 – Jan 2015 | Seoul
- Led the strategy for a video series as part of the Korean government's diplomatic initiative, "The Eurasian Initiative," while working with the Ministry of Foreign Affairs
- Embarked on a transformative twenty-day railroad expedition across Siberia from Vladivostok, documenting, producing, and editing video content in collaboration with KBS (Korean Broadcasting System)
- Contributed compelling content to MOFA's PR channels, providing a unique perspective on the initiative and strengthening overseas public relations efforts


## Education
### Master of Fine Arts - MFA in Design for Social Innovation
School of Visual Arts
Jan 2018 – Jan 2020

### Visual Communication Design Major in Division of Design and Art, Humanities and art
Yonsei University


## Contact & Social
- LinkedIn: https://linkedin.com/in/gracehyejinkwon
- Portfolio: https://gracekwon.substack.com/?utm_campaign=profile_chips

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Source: https://flows.cv/gracekwon
JSON Resume: https://flows.cv/gracekwon/resume.json
Last updated: 2026-03-30