New York City Metropolitan Area
New York, New York, United States
2021 — Now
Los Angeles Metropolitan Area
▎UI/UX design, graphic design/illustration, art direction, video editing/animation, and original art work for various clients.
▎Select projects include the Grimmie NFT for Webacy, illustration for Refinery 29, and UI/UX design for Regal Voice.
2017 — 2021
Greater New York City Area
▎ Fully owned and led design on 2-4 product initiatives per quarter. Select experience includes:
Principal Designer for Handy's Pro and Customer Apps (iOS and Android).
Developed, maintained, and evangelized Handy's Style Guide and Component Library (https://styleguide.handy.com/).
Led design on new product initiatives such as Onboarding for Handy's B2B product and Search & Discovery.
Worked on special projects from C-level staff such as starting up Handy's first e-commerce experience.
▎ Executed design across the entire product lifecycle by:
Working collaboratively with cross-functional teams to understand business objectives and product requirements.
Conducting research projects to inform general strategy/design direction and viable solutions.
Setting a vision for the user experience by crafting a narrative that clearly articulates research learnings and design decisions in order to get buy in from stakeholders.
Design end-to-end flows through creating user flows/product journeys, wireframing, prototyping, usability testing, and high fidelity visuals.
Working collaboratively with product managers on go-to-market strategy and launches.
▎ Assisted product managers and leaders with product strategy and roadmapping by:
Conducting exploratory research projects to inform big picture product planning.
Reverse-engineering the vision state into an MVP and subsequent iterations.
Conducting user research post-launch to understand success/failures.
▎ Foster design culture within the company by setting design and research processes, providing design direction and mentorship to other designers, and leading design specific initiatives.
2017 — 2017
Greater New York City Area
▎ Designed original art for each promotion such as logos and branding assets to establish consistent brand aesthetic for in-app content, landing pages, and social content.
▎ Developed, edited, and produced weekly How-To series on the brand's Facebook Live show that reached 45-65k viewers on a weekly basis.
▎ Design UI/UX of new app features. Redesign older features during app rebuild.
▎ Partner with Social Media Team to create fun and engaging branded content such as GIFs, videos, and illustrations.
▎ Partnered with the User Acquisition team to create targeted content for user outreach campaigns. Work includes affiliate banner ads and video content for Snapchat.
Education
Hamilton College