# Grace Lee > Principal Product Designer at Regal.ai Location: New York, New York, United States Profile: https://flows.cv/gracelee1 ## Work Experience ### Principal Product Designer @ Regal.ai Jan 2025 – Present | New York City Metropolitan Area ### Founding Senior Product Designer @ Regal.ai Jan 2022 – Jan 2025 | New York, New York, United States ### Freelance @ Unknown Jan 2021 – Present | Los Angeles Metropolitan Area ▎UI/UX design, graphic design/illustration, art direction, video editing/animation, and original art work for various clients. ▎Select projects include the Grimmie NFT for Webacy, illustration for Refinery 29, and UI/UX design for Regal Voice. ### Product Designer @ Handy HQ Jan 2017 – Jan 2021 | Greater New York City Area ▎ Fully owned and led design on 2-4 product initiatives per quarter. Select experience includes: - Principal Designer for Handy's Pro and Customer Apps (iOS and Android). - Developed, maintained, and evangelized Handy's Style Guide and Component Library (https://styleguide.handy.com/). - Led design on new product initiatives such as Onboarding for Handy's B2B product and Search & Discovery. - Worked on special projects from C-level staff such as starting up Handy's first e-commerce experience. ▎ Executed design across the entire product lifecycle by: - Working collaboratively with cross-functional teams to understand business objectives and product requirements. - Conducting research projects to inform general strategy/design direction and viable solutions. - Setting a vision for the user experience by crafting a narrative that clearly articulates research learnings and design decisions in order to get buy in from stakeholders. - Design end-to-end flows through creating user flows/product journeys, wireframing, prototyping, usability testing, and high fidelity visuals. - Working collaboratively with product managers on go-to-market strategy and launches. ▎ Assisted product managers and leaders with product strategy and roadmapping by: - Conducting exploratory research projects to inform big picture product planning. - Reverse-engineering the vision state into an MVP and subsequent iterations. - Conducting user research post-launch to understand success/failures. ▎ Foster design culture within the company by setting design and research processes, providing design direction and mentorship to other designers, and leading design specific initiatives. ### Junior Art Director @ Jump Ramp Jan 2017 – Jan 2017 | Greater New York City Area ▎ Designed original art for each promotion such as logos and branding assets to establish consistent brand aesthetic for in-app content, landing pages, and social content. ▎ Developed, edited, and produced weekly How-To series on the brand's Facebook Live show that reached 45-65k viewers on a weekly basis. ▎ Design UI/UX of new app features. Redesign older features during app rebuild. ▎ Partner with Social Media Team to create fun and engaging branded content such as GIFs, videos, and illustrations. ▎ Partnered with the User Acquisition team to create targeted content for user outreach campaigns. Work includes affiliate banner ads and video content for Snapchat. ### Graphic Designer @ Kiip Jan 2015 – Jan 2017 | Greater New York City Area ▎ Create campaign creatives (shown nationally) for brands like Listerine, Home Depot, BMW, Capital One, Pandora, and Snickers; in cooperation with the client and the agency. ▎ Lead UI/UX initiatives such as Developer Dashboards, Coupon Experience, and web design for special initiatives. ▎ Assisted in large rebrand by creating iconography and developing style guides. ▎ Design marketing collateral for social media, company blog posts, and other internal needs. ### Design Contractor @ Kiip Jan 2014 – Jan 2015 | Greater New York City Area ▎ Designed mock-ups and created presentation decks for sales teams to use in media proposals for agencies and meetings with clients. ▎ Assisted with media proposals. ▎ Designed and made illustrations for internal marketing needs and company decks. ### Graphic Design @ The Bowery Presents Jan 2014 – Jan 2014 ▎ Designed posters, web banners, flyers, and other promotional materials for different musical acts performing in Bowery owned venues in cooperation with artists' representation/labels/agencies. ### Graphic Design Intern @ Artissimo Designs Jan 2011 – Jan 2011 | Redondo Beach ▎ Created and pitched original art to the MLB, NFL, and NHL. ▎ Assisted with production by prepping and reviewing artwork before printing. ## Education ### Bachelor of Arts (BA) in Studio Art Hamilton College ## Contact & Social - LinkedIn: https://linkedin.com/in/grace-lee-designs - Portfolio: http://grace-lee-designs.com --- Source: https://flows.cv/gracelee1 JSON Resume: https://flows.cv/gracelee1/resume.json Last updated: 2026-03-29