# Grace Woo > Graphic Designer | Project Manager - Available for hire Location: San Francisco, California, United States Profile: https://flows.cv/gracewoo I am a senior graphic design and project management professional with 25 years of experience that includes a mix of traditional graphic design, UX, illustration, packaging, and production design roles. Most recently I have provided freelance design services to three businesses. I am currently pursuing new full-time roles, so feel free to reach out if you are seeking someone with my skills. You can review some of my work product in the FEATURED section below. In my prior role with biotech startup Pendulum Therapeutics, my work centered on unifying the brand's aesthetic across various media channels as the product portfolio grew significantly, ensuring consistency and sophistication in visual communications. During my five-year tenure with Little Passports (educational toys/crafts), I spearheaded the production of new product lines and revitalized existing ones, directly contributing to a retail partnership with Target. I began my career in roles with PCWorld, Wired, and a mix of local Bay Area organizations. ## Work Experience ### Graphic Designer @ Unknown Jan 2024 – Present | San Francisco Client Project Highlights: ★ Sunbasket: Engaged to improve website UX for a meal delivery service, with work that included A/B testing of home page changes, new user account options, and a refresh of the customer experience. ★ Gobble: Joined the design team of a meal kit delivery service to tackle a backlog of creative requests for a Black Friday/Cyber Monday campaign. Created emails, inserts, and ads to drive last-minute seasonal sales. Redesigned the product’s welcome letter (link) to align with the campaign design, resulting in >$80K in gift card sales. ★ Mission Action: Engaged to support the final steps of a comprehensive brand redesign. Work included design of company slide deck templates (English and Spanish versions) and background graphics for videoconferencing. ### Senior Graphic Designer @ Pendulum Therapeutics Jan 2021 – Jan 2024 | San Francisco Pendulum Therapeutics is a biotech startup focused on probiotics and products to support the gut microbiome. I was recruited by a former manager as the second hire to Pendulum’s internal creative team, with responsibility for various special projects and to support design efforts as the company expanded their product portfolio from 1 to 12 products. Highlights: • Executed a packaging redesign for a premium product to reduce the package size and costs. • Designed sales collateral and marketing one-sheets for 12+ handouts. • Illustrated or diagramed scientific concepts for presentations, brochures, and websites. • Contributed to special projects including design of conference booths and displays, gift boxes, etc. • Aligned teams on approval stages and documentation to reduce project spin. Created agendas, presentation decks, and follow-up items for weekly meetings. ### Product Production Manager/Visual designer @ Little Passports Jan 2016 – Jan 2021 | San Francisco Little Passports is an e-commerce provider of educational toys and crafts for children to learn science, arts, geography, etc. I was recruited by a former manager as the company’s first in-house graphic designer to support the marketing team during a time of significant growth in both staff and the portfolio of subscription products. Later I transitioned to the product team as its first Graphics Production Manager, with responsibility for design of physical products as the company pursued a retail presence within Target stores. Highlights: • Led design/redesign projects that included a comic book cover, activity book, and various retail-ready products. • Illustrated and/or designed instructions for 50+ craft and science projects. • Designed and produced marketing materials including ads, direct mail, package inserts, and emails. Maintained brand consistency when designing products for multiple platforms (i.e. print, web, TV). • Facilitated weekly status meetings for product designers, editors, and sourcing teams. • Reviewed digital art files for 300+ SKUs prior to submission to print vendors. • Resolved production bottlenecks, tightened processes, and shortened lead times. • Built graphic libraries, process guidelines, templates, product portfolios, tracking documents, and design specs. • Advised on product and styling during photo and video shoots. • Defined a new creative request intake process in Google Forms to enable measurement and tracking. ### Graphic Designer @ Unknown Jan 2000 – Jan 2016 As a freelance designer I provided design and production services to private and non-profit companies, specializing in presentations, research reports, marketing emails, and UX design. My clients included SF Food Bank, Asian Women’s Shelter, Anchor Brewing, Yamaha, and Sony Music. I also developed customer retention campaigns for dozens of magazines from seven publishers (e.g. Harvard Business Review, IDG Ventures, Active Interest Media, et al.). Projects included design of email templates, landing pages, and customer service portals. ### Design Manager @ PCWorld.com Jan 1997 – Jan 1999 | San Francisco At PCWorld I collaborated with editorial and production staff on the publishing of the digital version of the magazine. Highlights: • Managed small design staff and trained production team members on best practices. • Managed freelancers including budgeting, invoicing, and ending assignments. • Established component libraries, style guides, and templates. • Developed and updated design elements for all online editions of PCWorld and network sites. ### Web Production Manager @ WIRED Jan 1996 – Jan 1997 At Wired I managed a three-member team in a fast-paced environment that included daily production of a web news channel. ## Education ### Master of Library & Information Science - MLIS San José State University ### Bachelor of Arts - BA in Cultural Anthropology Amherst College ## Contact & Social - LinkedIn: https://linkedin.com/in/gracemwoo - Portfolio: https://www.gmwoo.com/ --- Source: https://flows.cv/gracewoo JSON Resume: https://flows.cv/gracewoo/resume.json Last updated: 2026-04-13