Farther is a new kind of financial institution: combining expert advisors and cutting-edge technology to deliver a comprehensive, personalized client experience. Backed by Bessemer Venture Partners, Context Ventures, Cota Capital, Khosla Ventures, MassMutual Ventures, and Moneta Venture Capital, Farther caters to high-net-worth professionals who are building generational wealth and need a more holistic approach to managing their money.

Joined Farther after their seed rounds and made designs up till and after their Series A. I was the second product designer, and the fifth person on the product engineering team before the team had grown to 17 and more people.

Lead design for b2c and b2b web and mobile app features and products – streamlining traditional financial processes into efficient digital experiences for our clients, financial advisors, and businesses.

Improved handoff to our product and engineering team by implementing an iterative and collaborative design cycle.

Built and expanded a design system and pattern library with reusable Figma components and patterns.

Worked with engineering to ideate, design, prototype, and launch product and feature updates and improvements.

Steered Farther’s new brand directions with Red Antler.

Collaborated with an eCommerce Project Manager and clients to design brand directions and eCommerce UX/UI sites with a focus on surfacing the click-to-buy button and implementing best-in-class checkout experiences

Ideated, wireframed, iterated, prototyped, and presented designs to the clients for feedback.

Collaborated with eCommerce managers and dev team as design lead to create seamless checkout experiences and apply industry best practices for DTC eCommerce sites.

Persuaded design buy-ins to stakeholders and provided design solutions to their feedback.

Wrote QA and development tickets and worked with developers to resolve site issues across various devices, browsers, and operating systems by using BrowserStack and Google inspect tool.

Worked with 50+ brands and 10+ eCommerce sites–designing paid media campaigns, applying brand directions, and implementing email flows in Klaviyo and ReSci.

Onboarded and trained new designers and associates of other teams while developing the design team.

Levitate Foundry is the growth marketing and eCommerce consultancy that works with companies ranging from bootstrapped startups to billion-dollar enterprises across every eCommerce vertical.

Our clients include venture-backed Silicon Valley businesses, celebrity brands, number one sellers on Amazon, a handful of Shark Tank alumni, among a wide variety of others.

Designed creative assets, motion graphics, and video edits for eCommerce sites, social media channels, email campaigns, and digital advertising.

Supported the Marketing Brand and Media Buying teams to find creative solutions to tricky design requests while maintaining design principles and standards.