•Collaborated in an Agile environment with software, editorial, C-suite, and social media teams to inform website and app specifics as well as marketing strategy.
•Conducted ethnographic interviews during needfinding and user testing phases with cross-functional stakeholders, creating user personas, journey maps, and other artifacts while validating new prototype.
•Organized UI in a mobile-first, responsive design perspective shaped by modular design rules, repeatable page components, and templatization.
•Pitched NextShark features and prototypes to increase engagement and secured thousands of funding from new company investors from VCs and political backgrounds within the Asian community.
