• Leading a 6-person product design team within Intuit Enterprise Suite, focused on multi-entity management, extensibility, and AI-powered product experiences for scaling businesses.

• Partner with product and engineering leadership to define AI-first product direction, align roadmaps, and deliver cohesive, scalable user workflows.

• Architected AI-powered workflows for multi-entity management, reducing customer effort by 20–40 hours per month.

• Elevate design quality through structured critiques, coaching, and clear interaction standards.

• Led end-to-end design for the QuickBooks Lending portfolio (Line of Credit, Term Loan, Capital Marketplace), shaping core application and eligibility experiences at scale.

• Scaled Line of Credit adoption by redesigning invoicing eligibility, driving 90% of monthly loan volume.

• Generated $33M in originations within the first month of launching concurrent loan products through cross-functional collaboration.

• Improved term loan application submit rate by 15% through iterative experimentation and funnel optimization.

• Partnered closely with product, data science, credit, and engineering teams to align user experience and product strategy.

• Mentored and managed product and content designers, facilitating workshops and design sprints.

• Led design for 0-to-1 and growth initiatives within QuickBooks Banking, delivering cross-platform experiences across web, iOS, and Android.

• Designed and launched foundational banking features including virtual card and mobile check deposit.

• Drove 58% activation among new customers through automated sales tax workflows.

• Shaped longer-term product direction through partnership with product, marketing, and customer success teams.

• Established interaction patterns that became foundational for the banking product experience.

• Contributed to the launch of QuickBooks’ first digital banking product, designing core account management and rewards experiences across web, iOS, and Android.

• Reduced customer churn by 49% through redesign of payments and deposit account workflows.

• Collaborated closely with product and engineering partners to define early product experiences and interaction models.

Developed visual and interaction guidelines for QuickBooks Online, contributing to card component standards and partnering with the Intuit Design Systems team to scale QuickBooks components into the broader Intuit-level system.