• Defined product vision and design strategy for Nisa, an applied AI ecosystem supporting complex, relationship-driven workflows for K–12 instructional coaching

• Led product discovery and synthesis to translate real-world user behavior, longitudinal workflows, and context switching into clear product direction

• Established human-judgment-first AI design principles and interaction patterns, emphasizing trust, editability, and restraint

• Designed and shipped core AI-supported workflows, including synthesis, feedback, planning artifacts, and professional communication

• Built an AI-forward design foundation across product UX, brand, and system language to support rapid iteration with coherence

• Owned end-to-end design execution, from rapid prototyping through pilot-ready delivery with product and engineering partners

• Shaped product narrative and growth-facing surfaces, including onboarding, website evolution, and launch-adjacent content

Nisa is an applied AI ecosystem designed to support complex human work over time, serving K–12 teachers, instructional coaches, and school leaders by helping them carry context forward, reduce cognitive load, and act with confidence.

As founding design lead, I own product design, experience strategy, and narrative direction from concept through pilot, partnering closely with product and engineering to shape roadmap decisions and delivery.

• Work directly with early-stage AI product teams to improve UX, product clarity, and usability across AI-enabled workflows

• Own design of flagship experience concepts that balance near-term delivery with long-term product vision

• Drive applied R&D for AI-driven products, translating human-in-the-loop workflows and interaction patterns into launch-ready use cases

I partner with select startups as a fractional design lead and advisor through my consultancy studio, Gimongo. My work focuses on helping AI-driven education products reach initial market fit by shaping product direction, experience foundations, and early product narrative, while staying hands-on through design and prototyping.

Focus areas: AI product design, applied AI workflows, early-stage product strategy

• Built up a mature product design function from the ground up.

• Established a new product development culture and pod processes in collaboration with product and engineering leadership.

• Led design-driven product vision sprints to radically rethink the customer experience with AI/ML innovation.

• Recruited, managed and coached a design team of 4

n2y is the leading provider for special education learning content and classroom technology. Our research-based integrated solutions are designed specifically to help unique learners achieve in life from Pre-K through 12.

• Built up the future of business bill payments, invoicing and vendor management (much like Venmo for business accounting teams). 

• Led design for Core Functionality – improving foundational workflows and customer delighters.

• Improved design system governance and contribution processes.

• Coached team adoption of new Figma tooling, best practices, and process frameworks.

• Built the eCommerce platform experience that enables consumer brands to expand globally.

• Improved the mobile experience for "Blaze" - the world's fastest global checkout

• Researched user needs to effectively improve global localization and logistics.

• Growing design systems for scale and continual improvement.

• Provided fractional design lead services and strategic services to companies of all sizes.

• Led user-centered design initiatives (UX/UI) from ideation to execution.

• Managed and coached creative teams to build team culture and agile workflow optimization.

• Crafted new Figma design systems for enterprise and consumer digital ecommerce products.

• Led foundational brand identity formation and consumer reach strategy.

CLIENTS:

International Rescue Committee (Global Humanitarian Relief), Questback (Enterprise Insight Platform), Various Early Stage Clients (Travel, Healthcare & Nutrition)

• Joined a select global cohort of senior designers committed to growing our leadership potential.

• Designed next-gen products for a wealth management fintech platform.

• Established a Figma design system and pattern library for the enterprise product suite.

• Facilitated Product Design Squad collaborative processes and UX strategy reviews.

• Led sourcing and interviewing of product design consultants.

• Led user-centered product design for hospitality enterprise ecommerce software.

• Conducted user research of global clients and partners to create next-gen user stories and flows.

• Created new design collaboration processes for agile development with engineering.

• Fostering a new UX product culture for a globally distributed design team.

• Led the creation of behavior growth campaigns for agile analytics-driven strategic initiatives.

• Leveraged behavioral economics, UX strategy and design to improve health outcomes for

members (nearly 40 million at scale) and consumer enterprise savings (over $2.5 million)

• Established new digital marketing product capabilities in an intrapreneurial startup environment.

• Planned and designed a global enterprise portal to support humanitarian relief programs.

• Conducted user research interviews and synthesized insights into digital product concepts.

• Collaborated with in-house product managers and developers for agile sprints.

• Led creative teams (up to 6 art directors) for multiple brand client relationships

• Furthered agency innovation as part of the Emerging Digital Group

• Led agency social channels, including the “Healthy Perspectives” Podcast – a series investigating digital trends and innovation in patient healthcare. (Over 100,000 downloads for the first season.)

CLIENTS:

Pfizer (Celebrex, Pristiq, Pfizer Oncology, FlectorPatch), Mallinckrodt (Acthar), AstraZeneca (Imfinzi), Horizon (Actimmune), Jeffrey Modell Foundation, Genentech (Nutropin)

• Created campaigns and websites for consumer healthcare and wellness audiences for Sanofi's Allegra and NestleHealth's Boost

• Founded a strategic communications consultancy for social innovation branding and experience design

• Managed and mentored 6 junior designers

• Launched Hello Rewind, a social enterprise project featured by Bloomberg Businessweek and voted to the top ranking of America’s 25 Most Promising Social Entrepreneurs 2010 list

• Awarded a 2010 Sappi Paper Ideas That Matter Grant for $15,000

• Launched the online community of Purpose Driven Magazine with strategic social platform and content

• Concepted LG trade show booth experiences and researched industry competition

• Collaborated with architects and space designers for immersive brand experiences

• Concepted and created direct marketing campaigns for Citibank, AstraZeneca, Hewlett-Packard, Microsoft and Accenture

• Created the visual system for Choice Hotels International’s Rewards Program

• Designed visual systems and consumer packaging concepts for Intel and Taco Bell

• Designed for the International Design Exposition with over 145,000 attending

• Created brand identity, retail signage, exhibition displays and environmental graphic projects

• Led Future Scenarios team to create future personas and artifact objects