Joined Luma via talent acquisition from Persona AI. At Luma, a frontier AI company, I guide product and brand design strategy, develop hiring strategies and interview processes, build the design team, and shape workflows and practices. I guide the design system and shape scalable, user-centered AI experiences that integrate product functionality with brand impact.

Acquired by Luma AI

Lead product design at Persona, where we built expressive, memory-capable AI agents that guide structured, emotionally intelligent conversations for medical intake, executive and organizational intake, hiring interviews, and role-play training. I defined the multi-modal interaction model and design system, partnering closely with engineering and leadership to prototype and ship core agent capabilities. My work underpins early customer pilots and the foundational frameworks shaping the Persona platform.

Clients: BetterNow.ai, Amazon, Spirit Airlines, Lightsong Media Group, and TalentLabs.ai.

BetterNow.ai

• Led end-to-end design for BetterNow’s next-generation multimodal AI therapy app, shaping intuitive text, voice, and video interactions from the ground up.

• Built a scalable design system that established the product’s visual language, interaction patterns, and cross-platform consistency.

• Conducted competitive UX and product research to identify market opportunities and inform differentiation.

• Created high-fidelity prototypes in Figma and SwiftUI to communicate vision, validate flows, and accelerate engineering execution.

• Explored and shaped new AI-driven capabilities that expand what’s possible in emotional support and agent-driven conversations.

• Partnered closely with the CEO, founders, engineering, and product teams to align design strategy with technical feasibility and business goals.

Amazon:

• Created a responsive design system and screens for Amazon Smart Vehicles.

Spirit Airlines:

• Enhanced the traveler experience by designing key flows for booking, manage bookings, and checking into flights.

• Optimized design workflows by establishing a Figma mobile component library.

Lightsong Media Group:

• Designed an innovative conversational AI app, revolutionizing content discovery for marketers and empowering music creators.

• Collaborated with the Head of Product to conceptualize and pitch solutions to founders, C-suite executives, and other stakeholders.

• My work drove rapid experimentation, user testing, and concept validation, and was instrumental in successful fundraising activities.

TalentLabs.ai:

• Consulted on implementing design thinking to enhance product innovation and user experience in AI-augmented recruiting.

• Provided feedback on design iterations and advised on storytelling strategies.

• Ideated product solutions to streamline hiring processes, improve time-to-hire, quality-of-hire, and enhance team diversity.

Managed a global team of 11 designers and 1 manager, spearheading the design initiatives for Logitech's diverse range of software platforms, including Logitech G Software, Options+, and Design Systems supporting Gaming, Streaming, and Personal Workspace devices.

Instrumental in leading an initiative to envision and create a unified software platform, where I took a hands-on approach to shaping a significant aspect of the design vision while guiding and collaborating with a dedicated team of designers and product managers.

Defined core priorities for the UX Platforms team and effectively aligned both internal team members and external partners to achieve these objectives.

Championed the formation of a 'Cross Platforms Team,' dedicated to driving the unification of Logitech's software solutions.

My role involved optimizing design practices and processes, resulting in enhanced results, expanded capabilities, and the cultivation of trusted partnerships across the organization.

Deliverables:

• Design strategy for aligning and converging software

• Defining the roles and responsibilities of the UX Platforms team

• Establishing software design processes

• Developing design systems and standardizing our design tools

• Developing and facilitating a culture of collaboration

• Developing user-centered and results-driven design practices

• Running design crits and leadership design reviews

Products & Solutions:

• Logitech G Software

• Logitech Options and Options+

• The design systems for all gaming, streaming, and personal workstation applications

• Shared components across all Logitech software

• A new unified software platform supporting all of the above

Managed a global team of 35 people consisting of 6 managers, and 29 hardware and software UX designers in 7 countries, supporting 5 business groups, while shaping the culture and careers of a dynamic UX organization.

Over 6 months, I revamped the UX organization to align with emerging business needs, hiring new talent, elevating individual contributors, and transitioning some into managerial positions.

I also defined a Career Development Framework outlining how the UX organization approached Career Guidance, Personal Development, Career Conversations, and Promotion Mechanics.

Focus areas:

• Organizational Design & UX Recruiting

• Culture & Career Development

• Mentorship & Career Growth

• Cross-functional Collaboration