Cross-functionally managed and executed content design for Twitter Ads' Foundations vertical and beyond. My focus was on building features and products for creating and managing ads, campaigns, and businesses to diversify revenue with small to medium-sized business, scaling up to large businesses.

As a member of the Product team for leading AVOD streaming service, managed content and editorial to create a unified user experience and improve internal functionality, including UX copy, tags, metadata, imagery, etc.

Managed team of writers and metadata specialists and oversaw 3rd party services and relationships to build and deliver scalable metadata fulfillment, including data feeds, projects, etc.

Responsible for developing guidelines, voice & tone and standardization for copy writing, images and information architecture/taxonomy to power user-facing and under-the-hood use cases (ie. recommendations, personalization, etc.).

Wrote and edited copy and collaborated on content strategy and design for user-facing copy such as synopses, email and push messages, tutorials, etc.

Led curation and categorization processes, ensuring all titles are accurately and consistently merchandised, combining editorial insights and metadata enhancement for scalability.

Collaborated with cross-functional partners in engineering, business development, & content operations, marketing, ad sales, etc. to ensure unified approach to business and product goals.

As a member of the Enhanced Content team within Product Innovation, focused on the constant improvement of the user experience through copy and metadata to power merchandising, recommendations, and personalization.

Managed the Metadata Research team, responsible for verification, editorializing and enhancement of title level metadata worldwide, for a consistent user experience.

Managed team of writers and editors, overseeing synopsis writing and innovating on new copy opportunities within product.

Owned title-level metadata end to end, in a data-driven user experience, to continuously improve existing features via A/B testing and consumer research, across a range of user interfaces, product features, etc.

Oversaw maturity rating efforts around the globe, to ensure compliance with various ratings boards and provide members with trustworthy classifications.

Supervised the title localization research process to ensure titles across our global catalogs were accurately marketed and merchandised to our international member base.

Highly cross-functional across several teams including Product, various Engineering groups, Operations, Creative Services, Localization, Search, QC, Data Sciences and CP&A, and more.

Key stakeholder for the relaunch and ongoing evolution of several content management systems, working closely with our CMS engineering partners.