Pilot is a strategy consultancy focused on the intersection of product, brand and business strategies for a rapidly transforming world. We bring together dynamic teams that are purpose-built to enable success for scaling businesses and those that want to scale.

Leading product development and strategy for B2B and B2C clients, working closely with executive clients to deliver next-generation products and experiences.

Driving the design and strategy of a next-generation wellness ecosystem for Panasonic Well, anchored by the Partner Collective—a curated network of services unified through an LLM-based agentic experience model.

Led end-to-end creation of Umi, an AI-native, agentic interface built to support the well-being of entire families. Oversaw the full lifecycle from ethnographic research and product vision through experience design and public launch at CES 2025.

Architected Panasonic’s global AI transformation strategy, positioning the company to evolve from hardware-centric offerings into data-powered, consumer-facing services—debuted at CES 2025 with the launch of Panasonic Go.

• . Scaled an innovation team through a new Product Design organization, leading teams to a substantial evolution of our product experiences, drastically improving operational efficiency and reimagining the breadth of the portfolio’s potential.

• . Built our first UX Research practice, creating expertise in the full range of consumer insights and research work, from the foundational ethnographies fueling our business lines to a constant stream of in-market validation studies to test and learn through new concepts and ideas.

• Defined the full strategy, proposition and activation for the Village for Modern Families, anchored in deep consumer insights in the US and Japan. Scaled the business from a single market in Seattle to a national USA rollout, with subsequent launches across Tokyo and all of Japan.