# Greg Johnson > I’m a builder, a player-coach. A storyteller, an entrepreneur, an ideas factory. The one to change dialog to strategy, and strategy to action. And the one that inspires with an everyday passion for inventing the future. Location: San Francisco Bay Area, United States Profile: https://flows.cv/gregjohnson My superpower is in making complex organizations culturally competitive and strategically clear. I sit at the intersection of innovation, strategy and transformation, driving business impact by understanding consumer and market insights to find breakthrough opportunities—now in the age of AI agents and intelligent experiences. Recent: Leading Panasonic's transformation from hardware to AI-powered services through Panasonic Well, debuting at CES 2025. ## Work Experience ### Independent Consultant @ Pilot / Lead Through Change Jan 2025 – Present | San Francisco Bay Area Pilot is a strategy consultancy focused on the intersection of product, brand and business strategies for a rapidly transforming world. We bring together dynamic teams that are purpose-built to enable success for scaling businesses and those that want to scale. ### Head of Delivery @ Acorn Analytics Jan 2025 – Present | San Francisco Bay Area Leading product development and strategy for B2B and B2C clients, working closely with executive clients to deliver next-generation products and experiences. ### Global Head of Portfolio & Brand @ Panasonic Well Jan 2023 – Jan 2026 | Palo Alto, California, United States Driving the design and strategy of a next-generation wellness ecosystem for Panasonic Well, anchored by the Partner Collective—a curated network of services unified through an LLM-based agentic experience model. Led end-to-end creation of Umi, an AI-native, agentic interface built to support the well-being of entire families. Oversaw the full lifecycle from ethnographic research and product vision through experience design and public launch at CES 2025. Architected Panasonic’s global AI transformation strategy, positioning the company to evolve from hardware-centric offerings into data-powered, consumer-facing services—debuted at CES 2025 with the launch of Panasonic Go. ### Global Vice President of Design @ Yohana Jan 2023 – Jan 2023 | Palo Alto, California, United States •. Scaled an innovation team through a new Product Design organization, leading teams to a substantial evolution of our product experiences, drastically improving operational efficiency and reimagining the breadth of the portfolio’s potential. •. Built our first UX Research practice, creating expertise in the full range of consumer insights and research work, from the foundational ethnographies fueling our business lines to a constant stream of in-market validation studies to test and learn through new concepts and ideas. ### Global Vice President of Marketing & Strategy @ Yohana Jan 2022 – Jan 2023 | San Francisco Bay Area • Defined the full strategy, proposition and activation for the Village for Modern Families, anchored in deep consumer insights in the US and Japan. Scaled the business from a single market in Seattle to a national USA rollout, with subsequent launches across Tokyo and all of Japan. ### Product & UX Lead @ Acorn Analytics Jan 2020 – Jan 2022 | United States Led product development and design for a blue-sky rethink of the case management application for a major NGO, from stakeholder engagement through wireframes and into agile prototyping and full front end build. Worked through iterative development with the client’s functional leads to drive simple solutions to complex multi-organization workflows and regulatory compliance requirements. ### Global Head of Brand Management @ Condé Nast Jan 2020 – Jan 2022 | San Francisco Bay Area • Worked closely with the executive leadership team to reposition and transform an iconic 20th century publisher into a digital-native platform that curates the world of culture for every consumer. In partnership with each of the global editorial leads, created and implemented future-focused brand positioning for each of the brands in the portfolio — including Vogue, The New Yorker, GQ, Bon Appétit— to enable their growth beyond content. • Evolving the portfolio strategy from a classic house of brands to a connected network of category leaders, tailored to fit each user’s “taste profile.” Worked cross-functionally to operationalize the strategy, defining new OKRs to ensure that teams are both trained and inspired to bring our strategy to life. ### VP, Head of Creative & Brand @ Stitch Fix Jan 2018 – Jan 2020 | San Francisco Bay Area • Led the creation and implementation of a comprehensive customer experience strategy built on the algorithms that drive the business, curating every aspect of the brand around each client. So personalized that we delivered a brand of one. • Impacted every facet of the business including market and brand positioning, a comprehensive design system, and the product and marketing expressions to bring together all of the expressions of the brand into a powerful and coherent whole. • Contributed to ongoing 20% Y/Y revenue growth, increases in active client count and continued business expansion across service lines and geographies. • Launched the first brand advertising campaign, We See You, in the company's history — winner of the prestigious Brandweek Constellation Award in 2019 — materially impacting awareness, understanding and engagement metrics. ### Vice President, Brand @ Box Jan 2016 – Jan 2018 | Redwood City, CA Defined category, positioning and messaging strategy to establish Box as the leader in Cloud Content Management. Built a comprehensive brand-to-demand campaigns model to drive lead volume and MQLs, from brand-level advertising and thought leadership through demand-level and sales enablement communications such as use cases, ebooks and digital activations. Formed and hired a net-new Content Strategy organization to drive storytelling across our full portfolio and new product launches. Built an exceptional thought leadership platform, Blueprint, and elevated our executive communications platform for all of our executive speakers. Launched Work as one, the first brand advertising campaign for the company, and used this as a platform for external and internal activations to align the global employees of Box into a unified whole. Drove a complete overhaul of BoxWorks, our annual customer event, to elevate our narrative and drive a strategic agenda of fueling awareness, knowledge and understanding of the Box portfolio and the opportunity for global digital businesses of all sizes. ### Co-Founder, Chief Experience Officer @ Sicksports Jan 2014 – Jan 2016 | San Francisco, CA Built an algorithmically curated seed-stage startup from the ground up, using sophisticated data science and modeling to deliver a powerfully curated content delivery system. Responsible for product strategy and development, engineering, marketing and content strategy. Architected a social and machine learning platform from the ground up, from initial user and market research through product strategy through hiring the full engineering team to help deliver the MVP for iOS, Android and web. Based on a bedrock of an intelligent scoring engine, Sicksports enabled the best stories from the entire world of sports to be curated for each user based on their tastes, preferences and behaviors as well as the overall heat in the market. Defined product roadmaps and release planning, product positioning and messaging, and every facet of in-market activation. Defined the content strategy and social media marketing strategy for growing our audience to scale, through a combination of strategic partnerships and paid acquisition. ### Vice President, Brand & Creative @ Nuance Communications Jan 2012 – Jan 2014 | Sunnyvale, CA Aligned a diverse and disconnected technology organization around a singular mission — reinventing the relationship between people and technology — to give a voice to the market leader in speech recognition and natural language processing. Crafted brand strategy and positioning in close partnership with the extended leadership team, creating a coherent strategic messaging platform for each of the major business groups and product lines. Drove a comprehensive rethink of Nuance’s digital platforms, connecting brand messaging, thought leadership and lead-generation programs across all touchpoints but most notably nuance.com. Creative strategy lead across all global executions, managing agencies and in-house design studio to drive modern and responsive digital experiences. ### Global Creative Director @ HP Jan 2008 – Jan 2012 | Palo Alto, CA Co-lead program for brand strategy: define and activate globally a powerful, unified brand across every touchpoint. This requires partnership with global business leadership to collaboratively craft a story to define the company and shape the brand’s activation everywhere. Lead the integrated communications architecture, laddering from brand-led communication through demand-generation levels, ensuring both resonance and revenue. Resulting work has directly led to a $3.14B increase in brand value as measured by Interbrand (and a #10 Best Global Brands ranking for the first time in company history) as well as a 48% increase in brand value on the BrandZ study. Co-lead program for global brand advertising: define strategic areas of focus for brand-level communications, grounded in customer insights, business opportunities, brand health metrics and internal scorecards. Define core strategy, brief agencies and see work through to successful delivery of broadcast, digital, social and print as well as custom editorial integrations. Negotiate media and content deals to drive deeper levels of connection with key audiences. Lead agency relationships and manage all aspects of agency and production fees. Lead for global visual/voice identity system, partnering with leads across businesses and regions to successfully implement a world-class design system including design language, assets and guidelines as well as the provisioning of brand training and guidelines globally. Manage identity agency, including all program schedules, budgets and deliverables through detailed implementation. ### VP, Group Creative Director @ Digitas Jan 2005 – Jan 2008 | Chicago, IL As part of the leadership team, I worked with both network creative leads and the global client relationship managers to recast the creative team in the Chicago office, and establish ourselves as fully capable of taking on lead agency relationships. I led campaign and advertising strategy, digital activation and social content programming for select global relationships and digital innovation programs and strategy for all of our accounts. • Pitched a steady stream of new business, winning relationships that drove 25% year-over-year growth of the Chicago office. Key wins included the digital agency of record relationship for Miller Brewing Company, the lead agency of record for Nokia USA, the digital/lead agency of record for Whirlpool’s premium businesses, and our global digital engagement for Manpower, Inc. • Formed two innovation teams — our interaction design practice, and our Creative Technology Powerhouse — both of which are about bringing diverse talents from creative, technology and planning together to fuel insight-driven innovation while modernizing the agency’s engagement model. As part of this, pushed creative and media closer together – “creadia” – through evolutions to work processes, program development and client engagements. • Nurtured an idea-driven culture by creating training programs and workshops for new employees, guiding teams to work collaboratively across capabilities and break away from traditional, siloed processes. ### Interactive Creative Director @ Publicis Dialog Jan 2002 – Jan 2003 * Responsible for all interactive advertising, relationship marketing and site development for B2B and B2C clients, including Microsoft Business Solutions, Hewlett-Packard and Nestlé Foods * Developed an online/offline segmentation framework to deliver targeted brand and customer relationship programs that shortened sales cycles and increased loyalty * As a member of the executive team, contributed to new business, agency strategy and operations ### VP, Creative Director @ NextCard, Inc. Jan 2001 – Jan 2002 * Member of the brand management group, responsible for brand architecture and articulating the NextCard corporate and product brands to investors, customers and prospects * Developed advertising and relationship marketing campaign strategy for all product lines * Responsible for all customer-facing web platforms, from customer acquisition to customer service and loyalty ### VP, Executive Producer & Interactive Creative Director @ Foote Cone & Belding Jan 1999 – Jan 2001 * Created a new interactive services group as an integrated part of the agency; started from a single freelancer and grew into a profitable division within 6 months * Increased capitalized billings from $3 million to $100 million per year through new business wins including Compaq's global account, the launch of the Sega Dreamcast and games, Avaya's brand launch, all while increasing revenues from 3Com, Dockers & Slates, Taco Bell and others * Managed vendor, media and ad-serving relationships to continuously push the development of innovative, award-winning online advertising and marketing ### Co-Founder, Creative Director @ CITISCAPE Jan 1995 – Jan 1999 * Founding partner of an interactive publishing and services agency; bootstrapped the organization through all phases of growth, from business planning to client acquisition to execution and delivery * Developed database-driven web sites, interactive advertising and direct marketing for national client base including Hewlett-Packard, Access Health, Intel, Saturn, Amazon.com and RealAudio * Created Citi:Zen Magazine Online, a twice-weekly culture and music publication targeted at the 18-24 urban market using a proprietary content management system ### YN3 (Reserves) @ U.S. Coast Guard Jan 1992 – Jan 1996 | Alameda, CA Intelligence analyst, from processing of collection to presentation of high-level findings. Deployed to Pohong, South Korea with US Naval Coastal Warfare Group Pacific for Operation Freedom Banner. ### YN3 @ U.S. Coast Guard Jan 1988 – Jan 1992 | Alameda, CA Analyst, Pacific Area Intelligence ## Education ### MBA in Dual Concentration: Marketing and Strategy Georgia Institute of Technology ### AB in Economics University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/gregjohnson - Website: https://gregjohnson.info --- Source: https://flows.cv/gregjohnson JSON Resume: https://flows.cv/gregjohnson/resume.json Last updated: 2026-04-05