# Greg Schuler > Sr. Director of Product Design at Expedia Location: San Francisco, California, United States Profile: https://flows.cv/gregschuler I’m a senior product design leader with 25+ years of experience driving business growth through customer-centered product strategy, personalization, and cross-functional team leadership. Proven track record scaling design at Expedia and Gap Inc., delivering AI-powered experiences, app engagement frameworks, and multi-platform systems that elevate both product and team performance. With deep expertise in complex product ecosystems, I transform ambiguous challenges into actionable designs that increase user acquisition, engagement, and revenue. I build empowered, collaborative teams that deliver thoughtful, innovative solutions, balancing design excellence with measurable business impact across digital platforms. ## Work Experience ### Expedia Inc. - Senior Director, Product Design: Growth @ Expedia Group Jan 2021 – Jan 2024 | San Francisco Bay Area Led Expedia's Growth team of 25+ designers, driving end-to-end strategy across acquisition, retention, and platform expansion, delivering high-impact, often completely new, solutions. Orchestrated design transformation across web and app platforms, emphasizing personalization, AI-driven recommendations, and dynamic content strategies. Key Achievements: • AI-Powered Personalization & Conversion: Transformed Expedia’s home experience with personalized recommendations and shoppable content, delivering $120M profit growth through higher engagement and booking conversion • New Product Launch – Travel Guides: Built guides with rich visual imagery and highly consumable bite-sized content, achieving record engagement (23% of customers viewed the whole page) and increasing 7-day return visits by 17% • Scalable Search Framework: Guided the development of a multi-product, modernized search strategy to capture customer intent better, significantly improving conversion through personalized recommendations and preference-based results • Design System Leadership: Established new design system patterns through cross-functional collaboration with engineering, brand, and marketing teams, ensuring design rigor and consistent high-quality execution • Rapid App Growth: Spearheaded UX initiatives that contributed to $560M profit growth, increasing app downloads (18M downloads in 2022, +91% YoY; 21.5M downloads in 2023, +19% YoY) ### Hotwire - Senior Director, Product Design @ Expedia Group Jan 2020 – Jan 2021 | San Francisco Bay Area Reimagined Hotwire’s mobile and web experiences to better engage spontaneous travelers and position the brand for next-gen consumers. Key Achievements: • Developed a mobile-first redesign strategy backed by extensive user testing to optimize engagement for Millennial and Gen Z travelers • Elevated Hotwire's digital presence through a new design direction that differentiated the brand in the competitive last-minute travel category • Implemented rapid prototyping and testing methodologies to accelerate innovation and reduce time to market ### Senior Director, UX Design @ Gap Inc. Jan 2016 – Jan 2020 | San Francisco Bay Area Led product design and user experience strategy for a $16B global retail portfolio across Gap, Old Navy, Banana Republic, and Athleta. Managed a 30+ person design team spanning e-commerce, mobile apps, store technology, and loyalty programs. Key Achievements: • Digital Transformation: Partnered with brand executives to define a North Star vision and a strategic roadmap leading to new growth opportunities that generated $25M in revenue • Mobile-First Checkout: Redesigned the checkout flow to drive $100M revenue through improved conversion and speed • In-Store Innovation: Developed the "In-Stock" app to streamline retail operations, generating $300M in revenue and improving product availability • Experimentation: Implemented Lean Methodology integrated with Human-Centered Design to accelerate product development • Design Quality: Developed a multi-brand design governance model, balancing consistency with brand-specific innovation ### Director, UX Design @ Gap Inc. Jan 2012 – Jan 2016 Built Gap Inc.’s UX team from the ground up, defining capabilities and structure to support a rapidly changing digital and omni-channel landscape. Key Achievements: • Team Development: Attracted and retained top talent through a purpose-driven culture emphasizing learning, trust, and collaboration • Responsive design: Led a three-year transformation, defining and implementing a responsive design strategy across multiple brands and markets • Design System Foundation: Sponsored and launched Stitch, Gap's first design system, ensuring scalable consistency across brands and markets • Omni Channel Programs: Delivered new shopping models including Reserve in Store and Pick Up in Store, unifying digital and physical experiences ### Senior UX Designer @ Gap Inc. Jan 2006 – Jan 2012 Demonstrated UX competency's critical business value, growing e-commerce platform to $1B revenue by 2012. Key Achievements: • Developed business case for larger category page images, driving $55M annual revenue increase with highest e-commerce platform ROI • Redesigned service center customer management application, reducing training time by 50% and call handle time by 32% • Designed competitive web experience that transformed digital retail strategy ### Senior UX Designer @ Hot Studio Jan 2004 – Jan 2006 | San Francisco Bay Area Operated as Hot Studio’s lead designer for Charles Schwab. Led design and product strategy for large-scale overhaul and redefinition of the financial service platform used by Charles Schwab’s 20,000 brokers. Key Achievements: • Deconstructed 80 existing applications, reimagining and redesigning functions into a unified brokers' desktop application • Established product strategy through iterative discovery, design, and research cycles • Created design patterns and guidelines ensuring consistent, intuitive user experience ### Orbitz - Senior Interaction Designer @ Expedia Group Jan 2001 – Jan 2003 | Chicago, Illinois Managed UX team responsible for second-generation Orbitz website, driving strategic digital experience development. Key Achievements: • Created Orbitz "flexible search tool" identified by CEO as critical market differentiation feature • Designed seat map tool that research showed users preferred over competitor solutions • Delivered annual cost savings of $400,000 through innovative interface design ### Lead Interaction Designer @ Interbrand Jan 2000 – Jan 2001 | San Francisco Bay Area ### Lead Information Architect @ NOVO Jan 1999 – Jan 2000 | San Francisco Bay Area ### User Experience Designer @ Bank of America Jan 1998 – Jan 1999 | San Francisco Bay Area ### Co-Founder, Lead Designer @ Media Production Collective Jan 1997 – Jan 1998 | San Diego / Oakland, CA ## Education ### Bachelors Degree: Economics with a Minor in Psychology UC San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/gschuler --- Source: https://flows.cv/gregschuler JSON Resume: https://flows.cv/gregschuler/resume.json Last updated: 2026-04-13