As a Staff Product Designer at Gusto, I lead strategy and design across key growth surfaces—including package recommendations, onboarding, and product activation. I work closely with product partners to shape initiatives from the ground up, proactively identifying trade-offs and aligning solutions to both user needs and business objectives. My approach is grounded in research and experimentation, guiding teams through ambiguity with strong hypothesis framing, cross-functional facilitation, and thoughtful systems thinking.

I led design initiatives focused on deepening user engagement and expanding Rakuten’s services from online shopping into in-store experiences. Through close collaboration with research partners, I surfaced critical user needs using a blend of qualitative insights and behavioral data. By aligning closely with stakeholders, I ensured that design strategies supported broader business objectives, while partnering with product teams to deliver solutions that drove both user value and commercial outcomes.

Implemented and maintained atomic design systems across GoodRx's web and app platforms, orchestrating collaborative efforts with multiple product teams to ensure seamless rollouts with precise scopes. Conducted comprehensive feature audits to enhance usability and foster adoption across various product teams. Ensured close collaboration between designers and platform developers, employing a systematic approach with versioning to update components efficiently and launch comprehensive features.

Initiatives:

Design, built, and implemented the Matisse Design System

Drug searching and coupon conversions

Support the launching of GoodRx Core

Support the launching of GoodRx Gold

I led a cross-functional design initiative spanning Facebook and Instagram’s ads and business manager products, working across complex workflows and diverse user segments. In parallel, I partnered closely with Meta’s core product teams to support the rollout of the design system, ensuring alignment through a hybrid embedded model. I also proactively audited both platforms to identify gaps in usability and scalability, influencing component design and prioritization to drive broader adoption and consistency across surfaces.

Initiatives:

Ads and Business Design System

Ads and Business Manager

Events Manager