# Gueayea Lian > Product Design | Ex Gusto, Rakuten, Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/gueayea I am a hybrid product designer with a focus on spearheading product initiatives through the lens of data and business insights. My expertise includes navigating the entire product design delivery lifecycle, from discovery to implementation. I prioritize seamless collaboration across diverse disciplines, ensuring stakeholders align effectively for data-informed design solutions. I excel in fast prototyping, iterating, and testing, enabling swift refinement and timely validation of concepts. Portfolio | www.gueayealian.com ## Work Experience ### Staff Product Designer – Platform & Onboarding @ Boulevard Jan 2025 – Present ### Staff Product Designer - Growth @ Gusto Jan 2024 – Jan 2025 | San Francisco Bay Area As a Staff Product Designer at Gusto, I lead strategy and design across key growth surfaces—including package recommendations, onboarding, and product activation. I work closely with product partners to shape initiatives from the ground up, proactively identifying trade-offs and aligning solutions to both user needs and business objectives. My approach is grounded in research and experimentation, guiding teams through ambiguity with strong hypothesis framing, cross-functional facilitation, and thoughtful systems thinking. ### Lead Product Designer - Engagement @ Rakuten Jan 2021 – Jan 2023 | California, United States I led design initiatives focused on deepening user engagement and expanding Rakuten’s services from online shopping into in-store experiences. Through close collaboration with research partners, I surfaced critical user needs using a blend of qualitative insights and behavioral data. By aligning closely with stakeholders, I ensured that design strategies supported broader business objectives, while partnering with product teams to deliver solutions that drove both user value and commercial outcomes. ### Design system - Lead product designer @ GoodRx Jan 2020 – Jan 2021 Implemented and maintained atomic design systems across GoodRx's web and app platforms, orchestrating collaborative efforts with multiple product teams to ensure seamless rollouts with precise scopes. Conducted comprehensive feature audits to enhance usability and foster adoption across various product teams. Ensured close collaboration between designers and platform developers, employing a systematic approach with versioning to update components efficiently and launch comprehensive features. Initiatives: Design, built, and implemented the Matisse Design System Drug searching and coupon conversions Support the launching of GoodRx Core Support the launching of GoodRx Gold ### Design system - Product designer @ Meta Jan 2019 – Jan 2020 | Menlo Park, California I led a cross-functional design initiative spanning Facebook and Instagram’s ads and business manager products, working across complex workflows and diverse user segments. In parallel, I partnered closely with Meta’s core product teams to support the rollout of the design system, ensuring alignment through a hybrid embedded model. I also proactively audited both platforms to identify gaps in usability and scalability, influencing component design and prioritization to drive broader adoption and consistency across surfaces. Initiatives: Ads and Business Design System Ads and Business Manager Events Manager ### Sr. Visual UX Designer @ Walmart Labs Jan 2018 – Jan 2018 | San Bruno, California Facilitated new collaboration frameworks and delivery methods among cross-vertical designers and product owners, driving the delivery of end-to-end features within the purchase and post-purchase experience. Played a pivotal role in introducing new product selection components from the rebranding initiative, seamlessly integrating them into design solutions to increase conversions. Initiatives: Purchase and Post Purchase Features Product Browsing Experience ### Visual Designer @ Capital One Jan 2016 – Jan 2018 | San Francisco Bay Area As a key member of the cross-functional design team managing the small business lending experience at Capital One, I employed a meticulous design process and design thinking approach to reimagine a cohesive digital lending experience, streamlining the lending and underwriting journey. My designs fostered a deeper emotional connection and trust between customers, bankers, and our institution. Initiative: Comprehensive Small Business Lending Experience ### Sr. Visual Designer @ Haven, Inc. Jan 2015 – Jan 2016 | San Francisco Bay Area Collaborating closely with the product and development teams, I spearheaded the creation of a visually stunning and fully functional dashboard aimed at assisting shippers in securing the best rates. While designing and scaling the B2B platform, I took the initiative to develop a comprehensive design system and UI Kit to bolster support for the B2C front-end platform. ### Visual UI Designer @ Peel Jan 2014 – Jan 2015 | Mountain View, California I brainstormed and brought concepts to life as features in the Peel app. Through high-quality UI animations, I aimed to engage users and create moments of delight. With a focus on perfection, I crafted visual assets that accurately conveyed the user experience with precision. ### Designer / Visual Designer @ Whalerock Industries Jan 2013 – Jan 2014 | Santa Monica, CA I designed and art-directed interactive ad placements across diverse collection pages, ensuring seamless integration and visual appeal. Additionally, I created high-quality assets to support the demanding timelines of the fast-paced agency environment. ### Visual Designer @ liveBooks Jan 2012 – Jan 2013 | Sausalito, CA I offered comprehensive design consultations to assist clients in redefining their brand and refining their go-to-market strategies. Additionally, I supported numerous new business owners by conceptualizing and launching unique brands, providing creative strategies, and implementing dynamic digital solutions. ## Education ### Bachelor of Fine Arts in Graphic Design ArtCenter College of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/gueayea-lian - Portfolio: http://gueayealian.com/ - Portfolio: http://guealian.vsco.co/grid/1 --- Source: https://flows.cv/gueayea JSON Resume: https://flows.cv/gueayea/resume.json Last updated: 2026-04-13