Align design strategy with business goals using data, OKRs/KPIs/JTBD, and research insights to drive evidence-based decisions and measurable impact.

Lead and mentor teams, fostering collaboration, creativity, and design-led practices while guiding research, exploration, and innovation across the org.

Designed UX product for acute and long-term care software, enabling doctors, nurses, case managers, and social workers to review patient records in real-time, increasing usability scores by 30% through user interviews, customer journey mapping, and high-fidelity prototyping.

Partnered with front-end engineers to align visual designs with branding and technical constraints, improving deployment efficiency by 20%.

Led a team of four designers to develop a cloud-based SaaS platform, enhancing healthcare professionals’ access to patient vitals and electronic health records (EHR), resulting in a 25% increase in user satisfaction via data-driven iterative design, Agile methodologies, and AI-informed personalization strategies for patient transfers from ER to skilled facilities.

Spearheaded UX strategy and persona frameworks for fiscal 2025, aligning user needs with business goals to boost feature adoption rates by 18%.

Streamlined mobile UX checkout flow for an e-commerce platform featuring women-owned brands, cutting cart abandonment by 64% and boosting sales by 36% using Figma prototypes and stakeholder workshops.

Redesigned volunteer donation UX for Refugee & Immigrant Transitions (RIT), a non-profit supporting immigrant job placement, reducing friction by 47% and increasing completion rates by 52% through usability testing and interaction design principles.

Conducted user behavior research for Film & Furniture, an e-commerce company specializing in movie and film décor, driving a 32% increase in conversion rates.

Applied systems thinking to design performance-driven activewear, laying the foundation for a transition to UX design with a focus on user needs and quantitative/qualitative data analysis.

Built strong partnerships with developers and stakeholders to deliver B2B-aligned products, anticipating trends and reducing production costs by 65%.