# Gulzeb Fatima

> Product Design at YouTube | Scaling Solutions for Kids & Families

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/gulzeb

👋 I'm Gulzeb, a Product Design Lead who connects user-focused design with business outcomes. In my 10 years of experience, I've led strategies that deliver measurable results, most recently working on a suite of solutions for kids and families on YouTube - serving an ever-growing portion of our 2B+ daily active users.

I specialize in translating complex OKRs into cohesive, scalable design strategies for native mobile, TV, and desktop apps. I manage the full design lifecycle, driving collaboration between product, engineering, and research to ensure our work is scalable and global-minded in nature.

Outside of work, you'll find me perfecting my morning Chai ☕️, painting or knitting, and exploring California's beauty with my family. 

Reach out to chat design! 

Software proficiencies include:
• UX + Product Design |  Figma — Sketch
• AI | Vibe Coding — Advanced AI Prototyping — Gemini — ChatGPT 
• Interaction Design + Prototyping | ProtoPie — InVision — Principal — Framer
• Art Direction + Production | Adobe Creative Suite: Photoshop — Illustrator — After Effects
• Data Analysis | Google Analytics — Tableau — Amplitude
• Agile + Scrum | Jira — Confluence — Asana

## Work Experience
### Lead Product Designer @ Google
Jan 2025 – Present | San Francisco Bay Area
Working on a suite of solutions for kids and families on YouTube - serving an ever-growing portion of our 2B+ daily active users.

YouTube Kids | iOS + Android Native App
YouTube Shorts | iOS + Android Native App
Top of Funnel Growth - YT Main, YT Kids, |  iOS + Android Native App, Web, mWeb

### Senior Product Designer @ Google
Jan 2022 – Jan 2025 | San Francisco Bay Area
Working on a suite of solutions for kids and families on YouTube - serving an ever-growing portion of our 2B+ daily active users.

### Lead Product Designer @ YouTube
Jan 2025 – Present | San Francisco Bay Area
Working on a suite of solutions for kids and families on YouTube - serving an ever-growing portion of our 2B+ daily active users.

YouTube Kids | iOS + Android Native App
YouTube Shorts | iOS + Android Native App
Top of Funnel Growth - YT Main, YT Kids, |  iOS + Android Native App, Web, mWeb

### Senior Product Designer @ YouTube
Jan 2022 – Jan 2025 | San Francisco Bay Area

### Senior Product Designer @ NerdWallet
Jan 2019 – Jan 2022 | San Francisco Bay Area
Senior designer on a cross-functional collaborative sprint team (Design, Data, Product, Engineering) covering discovery, design and build. 

Projects include: 

Information Architecture - Global Navigation | Web + mWeb
Growth - Homepage | Web + mWeb
Growth - Sign-up/Sign-in | Web + mWeb
Product Flows - Insurance Marketplace | Web + mWeb

### Product Designer @ NerdWallet
Jan 2019 – Jan 2019 | San Francisco Bay Area

### Product Designer @ Tradecraft
Jan 2019 – Jan 2019 | San Francisco Bay Area
Consulting for tech clients;

Twitch Prime | Amazon — Responsive Web
Strings | Social Media — iOS
Lisa Health | Healthcare — Responsive Web
Outschool | EdTech — Web App

### Designer @ Perkins Eastman
Jan 2017 – Jan 2018 | San Francisco Bay Area
Designer for the Education Practice Area in California, creating lively and dynamic solutions for students in K-12 and higher education. 

Projects include:

POMO Campus - Community College District | Marin, California
Evergreen College District Gullo I | San Jose, California
Cupertino Sports Center | Cupertino, California

### Designer @ Heller Manus Architects
Jan 2016 – Jan 2017 | San Francisco Bay Area
Designer delivering visual and architectural assets for public, private, and mixed use projects across the US. 

Projects include: 

Pinterest Headquarters | San Francisco, California
Nashville Amphitheater | Nashville, Tennessee


## Education
### Architecture in Engineering & Design | Graduated Magna Cum Laude | Regent's and Chancellor’s Scholar
University of California, Berkeley

### Liberal Arts and Sciences | Dean's List
University of Toronto

### Liberal Arts and Sciences | Dean's List
University of Toronto - University of Trinity College


## Contact & Social
- LinkedIn: https://linkedin.com/in/gulzebfatima

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Source: https://flows.cv/gulzeb
JSON Resume: https://flows.cv/gulzeb/resume.json
Last updated: 2026-03-30