# Gustavo Peniche

> Software Engineer at Junior AI

Location: New York, New York, United States
Profile: https://flows.cv/gustavopeniche

## Work Experience
### Software Engineer @ Junior
Jan 2024 – Present | New York, New York, United States

### Founding Software Engineer @ Sellout AI
Jan 2023 – Jan 2024 | New York, New York, United States
Sellout AI is a mobile app simplifying the selling process by generating comprehensive product listings from a few photos to your favorite e-commerce site in a few seconds.

### Software Engineer @ Facebook
Jan 2016 – Jan 2021 | New York, New York, United States
Most of my work here was around the video area. My first year I was working on the video experience on the mobile site, afterwards I switched to FBLite which is a lightweight client designed for old phones on slower networks. For a while I was the only engineer in the company maintaining videos in this app at a time when we had around 70M users watching videos every month on it. My job was mostly user facing, although sometimes I did a bit of backend work.

- Partnered with the user research team on multiple research trips to better understand what experience users wanted as well as directly test some of the demos we had.
- Eventually I moved to the NY office where I started a team that would take care of the whole video experience on the app but with a much larger scope. I helped set up the team by hiring most of the engineers, defining things like team culture, setting examples for work life balance. 
- Mentored the more junior members of the team and helped new engineers ramp up. 
- The team was very successful, video consumption on this app skyrocketed and we would often use this app as a benchmark for broader changes to the video experience across all FB apps.

### Co-Founder @ Lemuria Games
Jan 2014 – Jan 2015 | Monterrey, Nuevo León, Mexico
- Developed and released three mobile games using Unity3D, including two projects for external clients.
- Programming in Unity3D (C#), focusing on game mechanics, physics, animation programming, and general scripting.
- Managed git repositories, reviewed and provided feedback on engineers' code, and effectively delegated tasks within the team.
- Collaborated closely with 2D/3D artists to import and integrate game assets seamlessly into the projects.

### Software Engineer @ Facebook
Jan 2014 – Jan 2014 | Seattle, Washington, United States
- Migrate encoding pipeline to new A/V codecs, to reduce storage needs without sacrificing CPU usage. 
- Worked with the legal team to ensure there were no conflicts with licensing of A/V codecs. 
- Expand and enhance the tools we used for debugging encoded videos.
- Worked with ffmpeg

### Research Assistant @ TECNOLÓGICO DE MONTERREY
Jan 2012 – Jan 2012 | Monterrey, Nuevo León, Mexico
Worked on a collaborative learning tool for the CS department, developed using Google Wave.


## Education
### Bachelor of Engineering - BE in Computer Science
Tecnológico de Monterrey
Jan 2011 – Jan 2015


## Contact & Social
- LinkedIn: https://linkedin.com/in/gustavo-peniche-434614156
- Website: https://www.guspeniche.com

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Source: https://flows.cv/gustavopeniche
JSON Resume: https://flows.cv/gustavopeniche/resume.json
Last updated: 2026-04-01