Designed an interactive prototype for a hospital patient program Smart TV app. Led User Research, gathered and prioritized product and user requirements, ensuring the product supported the client’s overall strategy and goals. Strategized project roadmap, increasing team efficiency by 25%.

Project Link: https://www.gwendolendesign.com/art-cart

Conducted 6 user interviews to improve learner experience given constraints of existing learning tech product. Designed product design principles workshop with leadership team, resulting in alignment on clear direction. Analyzed survey feedback and summarized findings in actionable steps to leadership, increasing leadership communication by 25%.

Directed user on-boarding, experience design, profile automation, testing, and implementation with the founding team. Conducted new user outreach in order to ensure positive user experience, resulting in 50% increase in user engagement. Engaged with prospective users, contributing to 12% week-over-week user growth.

Researched and contributed weekly blog posts, outperforming existing posts by 10X in website traffic and page views. Designed front-end website and refined messaging, resulting in clearer product-market-fit, improved user experience, and 15% higher conversion rate. Served as strategic assistant to founder and CEO, developing fundraising, pitch deck, PR, and brand strategy materials.

Campus Brand Influencer designing brand awareness strategies based on University of Michigan student market. Programming promotional events and increasing social media following by 5% per week with bi-weekly Instagram and Facebook postings.

Market Research Intern for Titan Pharmaceuticals, a small pharmaceutical biotech company developing proprietary therapeutics for serious, chronic diseases. Conducted epidemiological and market research for Parkinson's Disease and other serious, chronic diseases of interest. Amplified social media presence by creating patient-targeted content for daily Twitter posts. Managed reference system, EndNote, for Executive Clinical Operations team during Phase I clinical trials.

Member of the Central Student Government Policy Team working on strategic initiatives for the betterment of the student experience. Strategized execution and crafted pilot program proposal for a Textbook Affordability Initiative. Tasks included collaborating with various university department chairs and summarizing data into weekly and monthly reports.

Provided customer service and member support, improving member satisfaction through resolution of conflicts, issues, and concerns. Managed computer system and retail transactions during high traffic times.